Community Fundraising Manager

Storyful; Sydney; Hybrid; AUD 90,000 - 140,000; Full time

Benefits offered by this job

News access and publications across /悉

Perks & discounts

Health & wellbeing – onsite gym and福利

Job summary

The Good Friday Appeal is a flagship not-for-profit fundraising effort supported by News Corp Australia. We are seeking a results-driven fundraising manager to shape strategy, deliver campaigns and steward supporter journeys across channels, including Run for the Kids and commercial partnerships.

You will lead cross‑team collaboration, manage partner opportunities, ensure compliance, and use data to drive growth, ROI, and impact for the Royal Children’s Hospital community.

Qualifications

• Experience in community fundraising, P2P campaigns, or supporter engagement.
• Proven ability to manage campaign pipelines and deliver diverse outcomes on time.
• Strong written and verbal communication with data-driven decision making.
• Familiarity with Salesforce and Funraisin’ is preferred.

Responsibilities

• Own and develop the organisation-wide peer-to-peer framework, campaign mechanics, and supporter journeys to drive acquisition, participation, and retention.
• Steward and grow relationships with high-value community fundraisers, commercial supporters, and the Run for Kids fundraising community.
• Manage selected commercial/corporate partnerships and optimise in‑kind partner opportunities to maximise impact.
• Oversee fundraiser‑level compliance, including legal obligations, public liability requirements, ATF forms, and terms and conditions.
• Maintain pipeline management, proposal submissions, and accurate reporting to provide clear recommendations for campaign improvements.
• Collaborate with marketing, digital, and communication teams to create best‑in‑class resources, eDM/SMS content, and thank‑you strategies.
• Utilise key digital systems and CRMs—such as Salesforce, Funraisin’, Asana, and Google Workspace—to manage records and optimise performance.
• Act as the escalation point for fundraiser inquiries and complaints, ensuring all issues are resolved swiftly and professionally.

Skills

Fundraising

P2P campaigns

CRM systems

Stakeholder management

Data-driven decisions

Excellent communication

Tools

Salesforce

Funraisin’

Asana

Google Workspace

Job description

What's the role?

Ready for a role where no two days look the same—and where your work makes a real difference to children and families? Join the iconic Good Friday Appeal and bring energy, creativity and fresh thinking to the growth of our community and peer-to-peer (P2P) fundraising programs. This is a fast-paced management role for a connected, commercially minded fundraiser who loves turning ideas into action. You’ll lead the strategy, delivery and stewardship of supporter experiences across a vibrant mix of channels and campaigns—from Run for the Kids and high-value community initiatives to commercial partnerships and innovative fundraising opportunities. You’ll work with passionate internal teams, inspiring fundraisers and external supporters to create engaging campaigns that are compliant, measurable and built to grow. It’s an opportunity to combine big-picture thinking with hands-on delivery, influence across teams and help shape the future of one of Australia’s most loved appeals.

Role Responsibilities

• Own and develop the organisation-wide peer-to-peer framework, campaign mechanics, and supporter journeys to drive acquisition, participation, and retention.
• Steward and grow relationships with high-value community fundraisers , commercial supporters, and the Run for Kids fundraising community.
• Manage selected commercial/corporate partnerships and optimise in‑kind partner opportunities to maximise impact.
• Oversee fundraiser‑level compliance, including legal obligations, public liability requirements, authority‑to‑fundraise (ATF) forms, and terms and conditions.
• Maintain pipeline management, proposal submissions, and accurate reporting to provide clear recommendations for campaign improvements.
• Collaborate with marketing, digital, and communication teams to create best‑in‑class resources, eDM/SMS content, and thank‑you strategies.
• Utilise key digital systems and CRMs—such as Salesforce, Funraisin’, Asana, and Google Workspace—to manage records and optimise performance.
• Act as the escalation point for fundraiser inquiries and complaints, ensuring all issues are resolved swiftly and professionally.

Who are you?

• Demonstrated background in community fundraising, P2P campaigns, or supporter engagement within an Australian NFP or similar setting.
• Skilled at building and executing fundraising plans, managing campaign pipelines, and delivering multi‑stakeholder outcomes on time.
• Proficient with CRMs and digital fundraising platforms, ideally with hands‑on experience using Salesforce and Funraisin’.
• Exceptional written and verbal communication style with the ability to adapt messaging for diverse groups, from volunteers to corporate contacts.
• Comfortable using data, ROI metrics, and conversion rates to make evidence‑based decisions and track campaign health.
• Sound understanding of fundraising regulations, privacy rules, permits, safeguarding, and public liability requirements.
• Passionate about making a difference for the Royal Children’s Hospital community and aligned with the values of the Good Friday Appeal.
• Ability to multi‑task, manage competing priorities, and stay calm and focused through high‑volume appeal periods.

Why this role matters

You’ll be part of a purpose‑driven team that brings people together around a cause that matters. With variety, pace and plenty of room to innovate, this role is your chance to create fundraising experiences that inspire action, strengthen community connection and deliver lasting impact for the Royal Children’s Hospital.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values‑driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

• Exclusively ours – Access to publications and products from across the News Corp family
• Perks & discounts – Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
• Health & wellbeing – Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off – News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Financial wellbeing – Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow – Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
• Giving back – Make a difference to our communities through volunteer opportunities and company‑organised charity drives
• Workplace Inclusion and facilities – Engage with your passions through various employee‑resource groups and accessibility to multi‑faith quiet rooms & parents’ rooms

Who are we?

The Good Friday Appeal is an iconic not‑for‑profit charity established to raise funds for The Royal Children’s Hospital. Since 1931, the Appeal has raised $492 million to fund research, equipment, training and patient centred care programmes at the hospital.

The Good Friday Appeal is supported by a small team who works closely with our generous partners, supporters, collection groups and volunteers who come together in the spirit of raising funds for the hospital.

Our Commitment to Diversity, Equity and Inclusion

Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity.

Applicants of diverse backgrounds are encouraged to apply! We are committed to ensuring an accessible and supportive recruitment process.

If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here.

Category: State & Community Mastheads

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Renowned for world‑class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast‑paced environment that encourages individuals to take control of their future and challenge themselves in ever‑changing fields.