Chief Product Officer

LocalAgentFinder; Melbourne; Hybrid; AUD 270,000 - 390,000; Full time

Benefits offered by this job

Hybrid working

New Melbourne offices

Stipend + LTIP

Job summary

LocalAgentFinder in Melbourne seeks a Chief Product Officer to own the product vision, strategy, and roadmap across homeowner journeys and agent experiences. You will lead a data-driven, AI-enabled evolution of the product, driving conversion, revenue, and customer satisfaction while guiding a growing product and design team.

Reporting to the CEO, you will collaborate with Data & AI, Engineering, Marketing and Operations, influence Board-level decisions, and shape multi-year product strategy to

Qualifications

• 8+ years in product management including 3+ years leading product teams in a marketplace/lead-generation/SaaS.
• Proven ability to optimise high-volume conversion funnels and drive revenue.
• Strong UX/UI leadership for high-traffic consumer journeys.

Responsibilities

• Own the funnel and product strategy for the homeowner journey across web and app.
• Lead data-driven optimization and AI-enabled experiences to increase conversion and revenue.
• Collaborate with Data & AI, Engineering, Marketing and Operations; present to Board.
• Build and scale a high-performing product and design team with executive visibility.

Skills

Product management

Marketplace experience

Analytics & experimentation

UX leadership

AI-enabled product

Executive communication

Lead generation / CAC

Two-sided marketplace

Education

Bachelor's degree in relevant field

Tools

Mixpanel

Google Analytics

Job description

Build the next generation of property technology.

About LocalAgentFinder

LocalAgentFinder (LAF) is Australia’s leading marketplace connecting property owners with the right real estate agent. We sit at the very start of the property transaction, where owners compare verified agent performance, commissions and reviews. More than 6,000 real estate agencies use LAF to generate new listings, and we have been named in the AFR Fast 100 for five consecutive years.

LAF also owns Dott & Crossitt, one of Australia’s largest and #1 in NSW conveyancing businesses, taking customers from that first decision right through to settlement. From that position, we hold a proprietary dataset on agent performance, homeowner intent and local property markets. That data is the foundation of our product strategy.

We are a lean team by design, yet big on ownership and not afraid to move fast. We test our ideas, follow the data, learn quickly and keep the customer at the centre of it all.

The Opportunity

We’re looking for a Chief Product Officer to lead the next chapter of LAF’s product evolution and growth.

This isn’t a role where you’ll spend your time polishing roadmaps — you’ll own the funnel. You’ll get under the hood of the homeowner journey, understand where and why people drop off, use data, customer insight and experimentation to remove friction, and turn those insights into measurable improvements in conversion, customer experience and revenue.

You’ll also help shape what comes next. As AI transforms how people search, compare and make decisions online, you’ll lead the evolution of LAF’s product experience and explore new ways to use AI, data and technology to create genuine value for homeowners and agents.

Reporting directly to the CEO, you’ll own the product vision, strategy and roadmap, while building and leading a high-performing Product and Design team and working closely with Data & AI, Engineering, Marketing and Operations. As a member of the executive team, you’ll have a seat at the table on LAF’s broader strategy, investment and growth — including presenting to the Board.

It’s a chance to shape what LAF is today, what it becomes tomorrow, and how product drives our next stage of growth.

What Success Looks Like:

• A significantly stronger homeowner conversion rate across our marketing channels.
• A fully mapped and instrumented funnel, with a clear backlog driven by real customer behaviour.
• A redesigned homeowner journey live across web and app, with stronger customer satisfaction.
• An AI customer experience vision and roadmap endorsed by the Board, with new high-value AI experiences in market.
• An AI-enabled journey delivering measurable commercial results alongside the existing experience.
• Improved agent win rates and retention.
• Increased revenue per visitor.
• AI embedded into the everyday product development process.
• A product and design team operating with a strong rhythm of releases, learning and experimentation.
• A clear, multi-year product strategy for where LAF goes next.

About You

You’ll ideally bring:

• 8+ years’ experience in product management, including 3+ years leading product teams in a marketplace, lead-generation, consumer technology or SaaS environment.
• A proven track record of optimising high-volume conversion funnels and delivering measurable revenue outcomes.
• Strong UX and UI leadership across high-traffic consumer journeys.
• Experience combining traditional web experiences with AI-enabled or conversational experiences.
• Experience leading significant change in customer interface or technology — and bringing executives, Boards and teams with you.
• Experience in a performance-marketing-led or lead-generation business, including exposure to CAC, cost per lead and ROAS.
• Two-sided marketplace experience.
• Strong experimentation and product analytics capability.
• Commercial fluency and the ability to connect product decisions to unit economics, the P&L and Board-level metrics.
• Practical, daily experience using AI across the product lifecycle.
• The executive presence and communication skills to hold your own in the room, challenge thinking and present confidently to the Board.

Bonus Experience:

Experience in any of the following would be a bonus:

• Consumer mobile apps across iOS and Android.
• Property, PropTech or financial services.
• Conversational AI or LLM-powered products.
• Agentic AI, RAG or voice AI.
• Google Ads, Optimizely, Mixpanel, Webflow or Braze.
• SEO and organic growth.
• A tertiary qualification in business, computer science, engineering or a related discipline.

Why LAF?

Because this is a chance to make a genuine impact. You’ll have the opportunity to:

• Own a high-volume customer funnel where small improvements can have a direct impact on revenue.
• Shape the future of PropTech as AI changes the way homeowners search, compare and choose.
• Work with real scale and proprietary data across homeowners, agents and local property markets.
• Have a seat at the table as a member of the executive team, with direct access to the CEO and Board.
• Build something meaningful with a lean, accountable team that values ownership, pace, curiosity, commercial thinking — and having some fun along the way.

What’s In It For You

• Recognition and Rewards: STIP linked to funnel and revenue outcomes + LTIP
• New offices in Melbourne CBD
• Hybrid working + flexibility as needed, minimum of 3 days in the office
• Supportive Culture: Be part of an inclusive workplace where your ideas are valued and collaboration is the norm.
• Professional Development: Access learning opportunities and industry insights to grow your career.
• Purpose-Driven Work: Know that your efforts directly help agents and customers make better property decisions.

Ready to Make an Impact?

If you’re a product leader who gets excited by customers, data, experimentation, commercial outcomes and what AI could make possible next — we’d love to hear from you.