Chief Fan Growth & Loyalty Officer

Collingwood Football Club Limited; Melbourne; Sur place; AUD 260 000 - 430 000; Plein temps

Avantages offerts par ce poste

State-of-the-art gym facility

Professional development courses

Tickets to AFL/AFLW matches

Partner offers (Nike, Emirates, etc.)

Community outreach programs

Match-day access and activations

Gifted leave days

Résumé du poste

Collingwood Football Club in Melbourne seeks a General Manager Consumer to lead our consumer growth strategy across memberships, ticketing, retail and digital revenue, delivering an integrated supporter journey. You will own the Consumer Business P&L, set growth targets, partner with marketing, data and operations, and drive data-driven, customer-centric initiatives across AFL and AFLW.

This senior leadership role requires strategic vision, collaboration and a track record of delivering growth

Qualifications

• Develop and execute Collingwood's consumer growth strategy across memberships, ticketing and digital channels.
• Lead integrated acquisition, retention and loyalty initiatives with measurable targets.
• Own the Consumer Business P&L and set annual and long-term growth plans.
• Collaborate with marketing, data, technology and operations to remove friction.
• Drive growth in memberships, database audiences and merchandise revenue.

Responsabilités

• Lead membership acquisition strategy and performance across AFL and AFLW.
• Oversee loyalty programs, churn reduction and member experience improvements.
• Establish customer journeys and data-driven campaigns across touchpoints.
• Coordinate stadium, ticketing and retail initiatives with partners and venues.
• Grow fan data and analytics to inform commercial decisions.

Connaissances

Strategic leadership

Consumer growth

Data-driven decision making

Stakeholder management

Digital marketing

Formation

MBA or equivalent business degree

Outils

CRM platforms

Marketing automation

Description du poste

Collingwood Football Club in Melbourne seeks a General Manager Consumer to lead our consumer growth strategy across memberships, ticketing, retail and digital revenue, delivering an integrated supporter journey. You will own the Consumer Business P&L, set growth targets, partner with marketing, data and operations, and drive data-driven, customer-centric initiatives across AFL and AFLW.

This senior leadership role requires strategic vision, collaboration and a track record of delivering growth