Chief Brand & Communications Leader

Black Dog Institute; Sydney; Presencial; AUD 180.000 - 240.000; Tempo integral

Resumo da vaga

Black Dog Institute is seeking a Head of Marketing & Communications to lead integrated marketing, brand and communications strategy. You will partner with senior leaders, researchers and lived experience representatives to raise awareness, engage audiences and support fundraising.

You will manage a multidisciplinary team and drive measurable impact across communications, media and content. The role calls for strategic vision, strong governance and budget management, with a focus on

Qualificações

• Extensive senior leadership experience in marketing, communications, brand or corporate affairs.
• Demonstrated success developing integrated marketing and communications strategies at scale.
• Experience leading multidisciplinary teams across marketing, communications, media, digital, content and brand.
• Strong stakeholder engagement skills with the ability to influence executives.
• Experience using audience insights, analytics and performance data to drive outcomes.
• Exceptional written, verbal and presentation skills.
• Strong commercial, operational and budget management capability.

Responsabilidades

• Develop and lead the Institute's brand, marketing and communications strategy.
• Align marketing priorities with organisational goals and translational outcomes.
• Provide strategic counsel to senior leaders on reputation and stakeholder engagement.
• Strengthen brand awareness and audience engagement.
• Lead customer experience, audience segmentation and journey mapping.
• Drive growth in acquisition, retention, advocacy, participation and revenue.
• Lead media relations and public profile initiatives.
• Elevate researchers and leaders' voices.
• Oversee issues and crisis communications planning.
• Lead content strategy and editorial planning.
• Oversee development of stories showcasing research and community impact.
• Manage production of major publications, including the Annual Report.
• Lead, mentor and inspire a high-performing team.
• Establish performance frameworks and analytics.
• Manage budgets, resources and external agency partnerships.

Conhecimentos

Senior leadership experience

Integrated marketing strategy

Stakeholder engagement

Analytics & performance data

Budget management

Descrição da vaga

Black Dog Institute is seeking a Head of Marketing & Communications to lead integrated marketing, brand and communications strategy. You will partner with senior leaders, researchers and lived experience representatives to raise awareness, engage audiences and support fundraising.

You will manage a multidisciplinary team and drive measurable impact across communications, media and content. The role calls for strategic vision, strong governance and budget management, with a focus on