Chapter Lead, Brand & Experience Strategy

cba; Sydney; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Culturally safe workplaces

Support for First Nations

Flexibility for cultural obligations

Job summary

CommBank seeks a Chapter Lead for Brand & Experience Strategy to shape enterprise brand strategy across digital and physical experiences. You will lead the chapter, set strategic direction, and influence stakeholders across Marketing, Digital, Product, and Technology to deliver distinctive, trusted customer experiences.

You will leverage customer insights and journey data to drive decisions, ensuring consistency across app, website, ATMs, events and in-branch interactions, while mentoring a

Qualifications

• Extensive senior experience in brand strategy and customer experience.
• Experience shaping high-volume digital products and services with cross-functional teams.
• Ability to translate brand strategy into design principles and language systems.
• Proven track record in leading cross-functional programs and influencing executives.

Responsibilities

• Lead the Brand & Experience Strategy Chapter and collaborate with Marketing, Digital, Product, Design, Technology and Data teams.
• Own and evolve enterprise brand strategy, architecture and customer value proposition frameworks.
• Translate brand pillars into choices guiding product, service and go-to-market decisions.
• Define experience principles across digital, physical and service touchpoints and ensure consistency.

Skills

Brand strategy

Customer experience

Service design

Digital product

Experience strategy

Leadership

Job description

CommBank seeks a Chapter Lead for Brand & Experience Strategy to shape enterprise brand strategy across digital and physical experiences. You will lead the chapter, set strategic direction, and influence stakeholders across Marketing, Digital, Product, and Technology to deliver distinctive, trusted customer experiences.

You will leverage customer insights and journey data to drive decisions, ensuring consistency across app, website, ATMs, events and in-branch interactions, while mentoring a