Campaign Specialist - Fuel

7-Eleven, Inc; Melbourne; Hybrid; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Open Office Richmond

Remote flexibility

Volunteer day paid

Free coffee & snacks

Parental leave (up to 15 weeks)

Social club & events

LinkedIn Learning access

Job summary

7-Eleven Australia is seeking a Campaign Marketing Specialist - Fuel to lead and coordinate integrated campaigns across store, digital and customer touchpoints. You will support planning, development, production and execution to drive customer acquisition, engagement, fuel volume and commercial growth.

The role partners with senior specialists and cross-functional teams to ensure high-quality campaigns. With 3+ years in marketing, you will manage briefs, in-store materials, POS deployment and

Qualifications

• At least 3+ years’ experience in marketing, campaign coordination, retail marketing or marketing communications.
• Experience coordinating integrated retail marketing campaigns across digital, social, CRM, in-store and POS channels.
• Experience coordinating in-store POS, promotional materials and campaign assets from briefing through production and deployment.
• Experience working in retail, convenience, B2B, FMCG or another customer-facing marketing environment.

Responsibilities

• Support end-to-end integrated fuel campaigns that drive fuel volume, customer acquisition, category growth and brand outcomes.
• Work with the Senior Campaign Marketing Specialist from planning and briefing through production, deployment and post-campaign review.
• Support marketing activity for the Fuel Card portfolio, focusing on customer acquisition, engagement and retention.
• Coordinate B2B marketing programs to build awareness, generate leads and support SME, fleet and business customers.

Skills

Marketing coordination

Campaign planning

Retail marketing

Digital channels

Project management

Stakeholder management

B2B marketing

Fuel Card marketing

Job description

Since 2024, 7-Eleven Australia has joined 7-Eleven international to be part of the biggest retail network across the world, represented in 20 countries with over 84,000 stores. We have big growth plans in Australia and a lot of opportunity for someone who wants to be part of ever growing retailer with a global footprint.

Firstly, what we offer you!

• Vibrant Open Office in Richmond.Work in a dynamic, collaborative space that sparks creativity
• Work Your Way.Enjoy the perfect balance of remote flexibility and in-office collaboration—get the best of both worlds
• Make a Difference.Take a paid day off each year to volunteer for a cause you’re passionate about
• Fuel Your Day.Enjoy free 7-Eleven coffee and snacks in the office—because great ideas start with great coffee
• Family comes first. Get up to 15 weeks of paid parental leave for the primary carer and up to 4 weeks for concurrent leave, so you can focus on what matters most
• Stay Social & Connected.Join our Social Club and Open Committee for regular events, celebrations, and fun activities
• Grow Without Limits.Access unlimited LinkedIn Learning courses and invest in your personal and professional development
  

The role

The Campaign Marketing Specialist - Fuel is a highly organised and collaborative role within the Branded Marketing Squad, responsible for helping bring integrated fuel, Fuel Card and B2B marketing campaigns to life. The role supports campaign planning, development, production and execution across store, digital and customer touchpoints, driving customer acquisition, engagement, fuel volume and commercial growth.

Reporting to the Head of Fuel & Merchandise Marketing (Chapter Lead, Branded Marketing), this role works closely with the Senior Campaign Marketing Specialist, creative partners, production suppliers and cross-functional stakeholders to deliver campaigns seamlessly and to a high standard. The role coordinates fuel campaigns, Fuel Card growth initiatives, in-store POS, customer communications and partner activity, working across Fuel, Category, Operations, Digital, Retail Media, CRM and agency teams. It sits within the Branded Marketing team, which is responsible for marketing communications, campaign development and trade planning across supplier-led categories including Fuel.

Some key responsibility’s:

• Support end-to-end integrated fuel campaigns that drive fuel volume, customer acquisition, category growth and brand outcomes.
• Work with the Senior Campaign Marketing Specialist from planning and briefing through production, deployment and post-campaign review.
• Support marketing activity for the 7-Eleven Fuel Card portfolio, with a focus on customer acquisition, engagement and retention.
• Coordinate B2B marketing programs that build awareness, generate leads and support growth across SME, fleet and business customer segments.
• Develop clear campaign, creative, production and channel briefs.
• Coordinate the development, approval, production and delivery of in-store POS, promotional materials and campaign assets across stores and customer touchpoints.
• Work with Operations and suppliers to support store readiness, accurate implementation and consistent campaign execution.
• Build strong working relationships across Fuel, Category, Operations, CRM, Digital, Retail Media, Commercial Planning and the broader Marketing team.
• Coordinate PHD, CLEMS, The Corner Shop, print and production suppliers and other partners to deliver campaign requirements.
• Support the definition of campaign objectives, measures and reporting requirements with key stakeholders.
• Monitor campaign activity and performance, identify optimisation opportunities and contribute to post-campaign reviews and recommendations.
  

What’s in your toolkit?

• At least 3+ years’ experience in marketing, campaign coordination, retail marketing or marketing communications.
• Experience coordinating integrated retail marketing campaigns across digital, social, CRM, in-store and POS channels.
• Experience coordinating in-store POS, promotional materials and campaign assets from briefing through production and deployment.
• Experience working in retail, convenience, B2B, FMCG or another customer-facing marketing environment.
• Strong project management and organisational skills, with excellent attention to detail.
• Ability to manage multiple projects, timelines and stakeholders simultaneously.
• Desirable: Experience within fuel, mobility, transport or energy sectors & experience marketing Fuel Card, financial services, membership or B2B customer programs.

At 7-Eleven our people are at the heart of everything we do. We are committed to creating a workplace that fosters inclusion and celebrates diversity. We strive to make every single 7-Eleven team member feel heard, valued, and respected no matter who they are or what diverse characteristics reflect their unique identity. We are proud to be a Diversity Council Australia Inclusive Employer 2025-2026 and Gold Accredited with the Australian Workplace Equity Index.

At 7-Eleven, we are committed to ensuring that all prospective employees have the opportunity to perform at their best throughout our recruitment process. If you require any adjustments to support an inclusive and accessible experience, please contact us for a confidential discussion at [e-mail].

To find out more about our current opportunities follow us on LinkedIn or view our careers page.