Campaign Lead

Sports Direct; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Sports Direct in Australia is seeking a Campaign Lead to bring the brand to life across our expanding store network. You’ll own the Australian campaign calendar and drive high-impact campaigns that connect with customers and deliver results.

Reporting to the Marketing Manager, you’ll partner with Merchandising, Retail, VM and Creative to ensure campaigns are trade-ready, manage budgets, and analyse performance to optimise future activity across the country.

Qualifications

• 3+ years’ experience in retail marketing or campaign management.
• Commercially minded and customer focused.
• Organised with strong project management skills.
• Confident managing multiple stakeholders.

Responsibilities

• Own campaigns end-to-end from briefing to launch and post-analysis.
• Own the Australian marketing calendar, timelines, budgets and deliverables.
• Partner with Merchandising, Retail, VM, Creative, E-commerce and Operations.
• Build relationships with brand partners like Nike, adidas and manage deliverables.
• Manage agencies and suppliers to deliver on time and within budget.
• Analyse campaign performance to optimise future activity.
• Support major launches and key trading moments across stores.

Skills

Campaign management

Retail marketing

Stakeholder management

Project management

Creative thinking

Analytical mindset

Job description

Sports Direct is growing rapidly across Australia, and we’re looking for a Campaign Lead to help bring the brand to life across our expanding store network.

Reporting to the Marketing Manager, you’ll take ownership of the Australian campaign calendar, turning commercial strategy into high-impact campaigns that connect with customers and drive results.

Your responsibilities will include:

• Own campaigns end-to-end, from briefing and creative through to launch and post-campaign analysis
• Own the Australian marketing calendar, timelines, budgets and campaign deliverables
• Partner with Merchandising, Retail, VM, Creative, E-commerce and Operations to ensure campaigns are trade ready
• Build strong relationships with major global brand partners including Nike, adidas and more, managing campaign deliverables and timelines
• Manage agencies, production partners and suppliers to deliver quality campaigns on time and within budget
• Analyse campaign performance and commercial results, using insights to optimise activity and improve future campaigns
• Support major launches, activations and key trading moments across the store network

What we’re looking for

• You’ll have 3+ years’ experience in retail marketing, campaign management, agency account management or a similar commercial environment

You will also be;

• Commercially minded and customer focused
• Organised with strong project management skills
• Confident managing multiple stakeholders and competing prioritie
• Creative, hands-on and solutions focused
• Comfortable working at pace and taking ownership
• Passionate about retail, sport and global brands

Why Join Us?

This is your opportunity to join Sports Direct at an exciting stage of growth and play a key role in shaping the brand’s future in Australia

With an ambitious store rollout, major global brand partnerships and a fast-moving retail environment, you’ll have the opportunity to make an impact, work with some of the world’s biggest sports brands and help bring major campaigns to life across Australi