Campaign & Content Lead

STIHL; Melbourne; Hybrid; AUD 100,000 - 150,000; Full time

Job summary

STIHL seeks a Campaign & Content Lead for a 14-month parental leave contract. The ideal candidate will oversee impactful marketing campaigns and content that engage both Home Gardeners and Professional users. With 10+ years of marketing experience, you will manage strategic storytelling and collaboration with internal and external partners, shaping STIHL’s brand presence in Australia.

Benefits

Annual salary reviews

Performance bonuses

Birthday leave

Subsidised gym memberships

Health insurance

Extra super contributions

Qualifications

• 10+ years in marketing with a strong background in campaign and retail execution management.
• Proven ability to lead content strategy and brand development.
• Experience managing influencer programs and PR activations is a plus.

Responsibilities

• Lead Campaign Development: Develop and execute integrated marketing campaigns across all channels.
• Content Creation: Own the content calendar and deliver engaging content across various platforms.
• Media Management: Partner with media and PR agencies for brand messaging.

Skills

Strategic storytelling

Brand building

Content creation

Campaign management

Project management

Communication skills

Education

Tertiary qualifications in Marketing

Tertiary qualifications in Business

Job description

This is a 14-month parental leave contract.

At STIHL, we’re more than just a global leader in outdoor power equipment—we’re a team that thrives on clarity, purpose, and connection. Family-owned with a strong Australian presence, we’re voted as Australia’s most trusted name in outdoor power tools.

With over 20,000 employees globally and over 115 locally, we support a network of 600+ specialist dealers across metro and regional Australia. Our reputation is built on German engineering, innovation, and a relentless focus on quality.

But what truly sets us apart isOur People. We offer a clear path to success with defined goals, growth opportunities, and a supportive hybrid work environment. Enjoy annual salary reviews, performance bonuses, birthday leave, and wellbeing perks like subsidised gym memberships, health insurance, and extra super contributions. Our vibrant culture includes team lunches, social events, and a family-like atmosphere. We also invest in your future with career development, ongoing training, and a workplace where your voice matters.

At STIHL, we’re one team. We support, value, and inspire each other—because when you grow, we grow.

The Role

We’re looking for a strategic storyteller with a passion for brand building, content creation, and campaign excellence. As Campaign & Content Lead, you’ll play a pivotal role in shaping STIHL’s brand presence across Australia—on a 14-month parental leave contract.

This is your opportunity to lead high-impact campaigns and content initiatives that engage both Home Gardeners and Professional users. You’ll collaborate with internal teams and our agency partners to deliver bold, insight-driven marketing that drives demand and supports our Dealer network.

Key Responsibilities

Lead Campaign Development: Develop and execute integrated marketing campaigns across all channels and customer segments.

Content Creation & Deployment: Own the content calendar and deliver engaging content across blog, social, PR, podcast, and influencer platforms.

Media & PR Management: Partner with media and PR agencies to amplify brand messaging and ensure timely, targeted delivery.

Dealer Engagement: Support our Dealer network with tailored Local Area Marketing plans and easy-to-use digital assets.

Cross-Functional Collaboration: Work closely with Sales and Product teams to align messaging and maximize impact.

Budget Ownership: Manage campaign budgets, purchase orders, and invoice tracking with precision and transparency.

You’ll report to the Vice President of Marketing, Asia Pacific, and work closely with the Customer & Media Lead, retail Communications & Events Lead, and the wider Marketing team. You’ll also collaborate with the Sales and Product teams, and partner with our external agencies and Global HQ to bring campaigns to life.

What We’re Looking For

10+ years in marketing with a strong background in campaign and retail execution management

Tertiary qualifications in Marketing, Business, or related field

Proven ability to lead content strategy and brand development

Strong project management and communication skills

A customer-first mindset with a passion for innovation and excellence

Experience managing influencer programs, podcasts, and PR activations is a plus

Apply now with your resume and a cover letter showcasing your campaign and content achievements. Let’s grow together—even if just for a season, your impact will be lasting.

Your personal information is being collected by STIHL Pty Ltd (ABN 76 004 881 145) (“STIHL”, “we”, “our” or “us”) as part of your job application, recruitment, or employment relationship with STIHL. For information on our Privacy Collection Statement please refer to : Careers at STIHL Australia | STIHL)

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Your application will include the following questions:

Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a Content Lead? How many years' experience do you have in a marketing role? What's your expected annual base salary? How much notice are you required to give your current employer? Do you have a current Police Check (National Police Certificate) for employment? Are you willing to undergo a pre-employment medical check?

STIHL Group develops, manufactures and distributes power tools for professional forestry and agriculture, landscape maintenance, the construction sector, and private garden owners. Digital solutions and services complement our wide product range. STIHL products are generally sold through specialist servicing dealers – with 44 of our own sales and marketing companies, around 120 importers and more than 55,000 dealers in over 160 countries.

STIHL manufactures in seven countries around the world – Germany, USA, Brazil, Switzerland, Austria, China and the Philippines.

The company was founded in 1926 and remains a family-owned company, headquartered in Waiblingen, Stuttgart Germany.

STIHL Group develops, manufactures and distributes power tools for professional forestry and agriculture, landscape maintenance, the construction sector, and private garden owners. Digital solutions and services complement our wide product range. STIHL products are generally sold through specialist servicing dealers – with 44 of our own sales and marketing companies, around 120 importers and more than 55,000 dealers in over 160 countries.

STIHL manufactures in seven countries around the world – Germany, USA, Brazil, Switzerland, Austria, China and the Philippines.

The company was founded in 1926 and remains a family-owned company, headquartered in Waiblingen, Stuttgart Germany.

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