Business Development Manager

Shangri-La Group; Sydney; On-site; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Attractive salary package

Career development opportunities

Job summary

Shangri-La Sydney is seeking a driven Business Development Manager to identify, secure and grow new business across Corporate, Meetings, Incentives, Conferences and Events (MICE). You will expand direct partnerships and strengthen the hotel’s position as a luxury destination for accommodation and events.

Reporting to the Director of Sales & Events, you will drive revenue growth through proactive account acquisition, strategic sales initiatives and market engagement, while collaborating with

Qualifications

• Bachelor's degree in related discipline.
• Minimum five years' experience in hospitality sales or related commercial role.
• Proven ability to acquire new business and grow revenue.
• Strong understanding of corporate meetings, events and accommodation market.
• Proven negotiation and relationship-building skills.
• Established corporate networks and industry relationships.
• Strong commercial acumen focused on revenue and market share.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute targeted business development strategies to achieve revenue objectives.
• Identify, prospect and secure new direct corporate accounts, meetings and event opportunities.
• Generate revenue through strategic account acquisition for accommodation, conferences and events.
• Build a robust sales pipeline through proactive prospecting and lead generation.
• Utilise Salesforce and LinkedIn Navigator to uncover new opportunities.
• Grow direct Corporate and MICE business while reducing intermediary reliance.
• Develop relationships with decision-makers and event planners.
• Conduct sales calls, presentations and client site inspections.
• Negotiate commercial agreements and maximise account production.
• Drive meetings, conferences, incentives and corporate event opportunities across industries.

Skills

Hospitality sales

Business development

Events

MICE

Sales strategy

Education

Bachelor's degree in Business/Marketing/Hospitality Management/Commerce/Tourism

Tools

Salesforce CRM

LinkedIn Sales Navigator

Microsoft Office

Job description

Shangri-La Sydney is seekingan ambitious, commercially driven and relationship-focused Business Development Manager to identify, secure and grow new business opportunities across the Corporate, Meetings, Incentives, Conferences and Events (MICE) segments.

This is a high-impact role responsible for driving new revenue streams, expanding direct corporate partnerships and strengthening Shangri-La Sydney's position as the preferred luxury destination for accommodation, meetings, events and executive travel.

Reporting to the Director of Sales & Events and Area Director of Sales & Marketing, you will play a critical role in growing market share through strategic business development, proactive account acquisition and commercial sales initiatives.

Key Responsibilities

Business Development & Revenue Growth

• Develop and execute targeted business development strategies to achieve and exceed revenue objectives.
• Identify, prospect and secure new direct corporate accounts, meetings and event opportunities.
• Generate incremental accommodation, conference, catering and event revenue through strategic account acquisition.
• Build a robust sales pipeline through proactive prospecting, networking and lead generation activities.
• Utilise Salesforce, LinkedIn Sales Navigator and other business intelligence tools to uncover new market opportunities.
• Grow direct Corporate and MICE business while reducing reliance on intermediary channels.
• Develop relationships with key decision-makers, procurement managers, executive assistants and event planners.
• Conduct sales calls, presentations, networking activities and client site inspections.
• Negotiate commercial agreements and maximise account production through strategic account management.
• Drive meetings, conferences, incentives and corporate event opportunities across targeted industries.

Market Engagement & Industry Presence

• Represent Shangri-La Sydney at industry events, trade shows, networking functions and client activations.
• Monitor market trends, competitor activity and emerging opportunities to inform sales strategies.
• Establish strong relationships with key industry stakeholders and business communities.
• Work closely with Revenue Management, Events, Marketing and Operations teams to maximise conversion opportunities.
• Maintain accurate sales forecasts, pipeline management and account reporting through Salesforce.
• Deliver measurable commercial outcomes aligned with business objectives and annual sales targets.

About You

To be successful in this role, you will be a highly motivated sales professional with a proven ability to generate new business and build lasting client partnerships.

Skills & Experience

• Bachelor's degree in Business, Marketing, Hospitality Management, Commerce, Tourism or a related discipline.
• Minimum five years' experience in hospitality sales, business development, events, MICE or a related commercial role.
• Proven success in acquiring new business and growing revenue through strategic sales initiatives.
• Strong understanding of the corporate meetings, events and accommodation market.
• Demonstrated ability to prospect, negotiate and convert new business opportunities.
• Established corporate networks and industry relationships highly regarded.
• Strong commercial acumen with a focus on revenue generation and market share growth.
• Excellent communication, presentation and relationship management skills.
• Experience using Salesforce CRM, LinkedIn Sales Navigator and Microsoft Office.
• Self-motivated, results-oriented and capable of working autonomously.

Why Join Shangri-La Sydney?

• Join one of Australia's most recognised luxury hospitality brands.
• Work with a high-performing and collaborative commercial team.
• Opportunity to make a significant impact on business growth and market expansion.
• Attractive salary package and performance-driven environment.
• Career development opportunities within a global luxury hotel group