Business Development Executive - Retail

Brown-Forman; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Premium benefits

Career growth opportunities

Job summary

Brown‑Forman is seeking a Business Development Executive in Sydney to expand our premium brand presence across key customer segments. You will build strategic partnerships, identify new opportunities, and execute plans that drive growth in local markets.

The role includes in‑store merchandising, promotional activations, and regular travel to trade venues. You will engage with customers, analyze trends, and develop innovative business plans to grow Brown‑Forman brands in ANZ.

Qualifications

• 3–5 years of experience in sales, account management, or business development.

Responsibilities

• Collaborate with On‑Premise and Off‑Premise customers to build commercial relationships.
• Adapt and implement business strategy to increase engagement, visibility, and trust.
• Present commercial strategies to customers in an engaging manner.
• Prepare territory plans and objectives with measurable results and budget reviews.
• Travel up to 30% as required and manage in‑store merchandising and display setup.

Skills

Sales experience

Account management

Business development

Job description

Quote From Hiring ManagerAs a Business Development Executive at Brown‑Forman, you will play a key role in expanding our brand presence across key customer segments. You will focus on building and nurturing strategic partnerships, identifying new business opportunities, and executing strategies that help grow our premium brands in local markets. Your ability to engage with customers, understand emerging trends, and develop innovative business plans will directly contribute to the growth of our business.

Quote From Hiring ManagerAs a Business Development Executive at Brown‑Forman, you will play a key role in expanding our brand presence across key customer segments. You will focus on building and nurturing strategic partnerships, identifying new business opportunities, and executing strategies that help grow our premium brands in local markets. Your ability to engage with customers, understand emerging trends, and develop innovative business plans will directly contribute to the growth of our business.

Meaningful Work From Day One

The Business Development Executive (BDE) is a sales and partnership‑building role within the ANZ Brown‑Forman (B‑F) business. The role involves managing and implementing company strategy within a set group of On‑Premise and Off‑Premise customers, as well as prospecting for new business. The BDE will become an advocate for our market‑leading brands and will be tasked with bringing them to life in trade venues — The BDE will be responsible for promotional display setup, and in‑store merchandising.

What You Can Expect

• Collaborate closely with On and Off‑Premise customers and spend regular time in trade to build strong commercial relationships and develop a deep understanding of what drives customer decisions in your region.
• Adapt and implement Brown‑Forman’s business strategy to suit individual customer needs and increase engagement, visibility, and trust.
• Execute brand presence in store by bringing campaigns and activations to life through creative display building, point‑of‑sale (POS) placement, stock rotation, and occasional promotional assembly of themed POS.
• Regularly manage physical merchandising tasks including transporting stock and promotional materials from your vehicle into stores, restocking displays, and supporting visual execution — occasionally requiring lifting, crouching, or working in tight spaces such as fridges.
• Present commercial strategies to customers in an engaging and informative manner.
• Prepare meeting objectives and territory plans that deliver measurable results, supported by regular performance analysis and budget reviews.
• Operate largely autonomously while representing Brown‑Forman professionally and safely in the market

What You Bring To The Table

• A minimum of 3-5 years of experience in sales, account management, or business development, preferably within the On Premise channel or the beverage alcohol industry.
• Strong ability to build and maintain relationships with key customers and partners.
• Proven experience in identifying new business opportunities, developing territory plans, and executing sales strategies.
• Commercial mindset with the ability to understand P&L management, budget allocation, and revenue optimization.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
• A proactive and self‑motivated approach to achieving business goals.
• Willingness to travel as required (up to 30%).
• Physical readiness to manage in-store execution tasks, including travel, lifting stock, and setting up merchandising displays.
• A creative, entrepreneurial mindset to bring Brown‑Forman brands to life in trade.

What Makes You Unique

• Experience in working with both global and local brands, with the ability to tailor business strategies to suit different market dynamics.
• Passion for the premium spirits industry and keen knowledge of emerging market trends and consumer behaviors.
• Innovative mindset, capable of identifying new growth opportunities and addressing challenges in a competitive marketplace.

Who We Are

We believe great people build great brands. At Brown‑Forman, we know that working with talented and driven individuals is the key to our success. Joining Brown‑Forman means becoming part of a diverse and inclusive environment where your ideas are valued and you can grow both personally and professionally. Our collaborative culture encourages you to take bold actions, solve problems, and make an impact on the future of our brands.

What We Offer

Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe, Africa, APAC Division

Function: Sales

City

Surry Hills

State: New South Wales

Country: AUS