Business Development Executive Premium Spirits

Brown-Forman Australia Pty. Ltd.; Australia; On-site; AUD 90,000 - 120,000; Full time

Job summary

Brown-Forman Australia invites a Business Development Executive - Premium Spirits to lead premium brand growth within On Trade and Retail partners. You will cultivate luxury partnerships, apply brand education, and deliver commercial strategies to drive growth in a super premium category.

The role requires deep category knowledge, entrepreneurial spirit, autonomy, and strong planning skills to manage territory plans and budgets while building lasting relationships with customers and internal

Qualifications

• Experience in a super premium and luxury selling environment.
• Ability to develop and assess territory plans and opportunities.
• Self-motivation and the ability to work autonomously.
• Entrepreneurial and creative mindset to bring brands to life.

Responsibilities

• Develop understanding of drivers of customer decisions with On- and Off-Premise customers.
• Maximise profitability by implementing strategies aligned with customer needs.
• Present creative and commercial strategies and deliver brand education sessions.
• Prepare meeting objectives and territory plans with measurable results.
• Analyze territory performance and budgets vs targets.

Skills

Luxury sales

Account management

Territory planning

Autonomy

Education

Business-related degree

Job description

Business Development Executive Premium Spirits

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Quote from Hiring Manager

At Brown-Forman, our people are the heart of everything we do. Our Sales team is fueled by passion, a vibrant culture, and the art of building genuine, long-term relationships. If you are an entrepreneurial spirit who thrives on influence, loves the premium drinks category, and wants to be part of a high-performing team that shapes the future of luxury spirits, I’d love to hear from you.

Meaningful Work From Day One

The Business Development Executive - Premium Spirits is an integral sales and brand building role within the Brown-Forman Australia (B-FA) business. The key responsibility of this role is to grow and nurture our premium spirit portfolio whilst collaborating and enhancing commercial partnerships with our On Trade and Retail partners. Critical to this role is to have excellent spirit category knowledge, passion for luxury brands and ability to influence and grow partnerships internally and externally.

What You Can Expect

• Develop a deep understanding of what drives customer decisions by working closely with both On- and Off-Premise customers. Spend time in trade to encourage constructive dialogue during calls, using structured questioning techniques to uncover emerging trends, consumer behaviour insights, and opportunities within the super-premium drinks category.
• Maximise Brown-Forman’s profit within the assigned territory by adapting and implementing business strategies that align with customer needs, driving stronger engagement and building trust.
• Present both creative and commercial strategies to customers, and deliver engaging, informative brand education sessions to both customers and consumers.
• Prepare meeting objectives and territory plans which deliver quantifiable results.
• Analyze and review territory performance and budgets vs targets.

What You Bring to the Table

• Experience within a Super Premium and Luxury selling environment
• Commercial ability to develop and assess territory plans and opportunities
• Self-motivation and the ability to work autonomously
• Entrepreneurial and creative mindset to bring B-F brands to life

What Makes You Unique

• Demonstrated experience in account management.
• Proven background within the hospitality sector.
• Experience in a luxury sales environment.
• Strong planning and time management abilities.
• A tertiary qualification in a business-related discipline.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.