Brand, Media and Events Lead

Tyro Payments; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid in-office/remote work (3 days)

Learning & career development

18 weeks paid primary carers leave

12 weeks paid secondary carers leave

Volunteer day

Birthday Leave

Power Up Days

Team social events

Novated leasing

Job summary

Tyro Payments is seeking a senior marketing leader to guide Brand, Media, Events and Acquisition Campaigns across Tyro’s product suite. You will shape the brand strategy, lead a high‑performing team and drive growth by translating customer insight into disciplined investment.

You’ll partner with Digital, Web, Partnerships and Sales to craft integrated campaigns, manage budgets and measure performance. Fintech experience and a passion for customer outcomes are essential.

Qualifications

• Senior leadership experience with high-performing teams.
• Strong commercial and data-driven decision making.
• Bachelor’s degree in Business/Marketing; ADMA accreditation preferred.

Responsibilities

• Co-own long-term brand strategy with accountability for growth and execution.
• Lead brand marketing, media and events team with clear capability and career pathways.
• Translate customer and competitive insight into action across campaigns.
• Set annual brand plans, budgets and targets with monthly/quarterly reporting.
• Drive integrated campaigns across channels and measure ROI.

Skills

Leadership

Commercial acumen

Brand strategy

Integrated campaigns

Fintech marketing

Stakeholder influence

Data-driven decision making

Communication

Cross-functional collaboration

Team management

Education

Bachelor's degree in Business or Marketing

ADMA accreditation

Tools

Confluence

Jira

Excel

PowerPoint

Job description

Why Tyro?

At Tyro, we’re into business big time. Through our integrated payments, banking and lending solutions, we’re here to ensure nothing stands in the way of Australian business success. With over 21 years' experience under our belt, we know what it takes to build something great, which is why we combine the best people, technology, and partners to deliver simplified payments and seamless business banking to our customers. We’re proud to power more than 76,000 merchants across Australia and to work with almost 800 partners to create seamless experiences for hospitality, retail, services and health providers.

It starts with You.

Just like our customers, we’re obsessed with the success of our people. So, when you come onboard, we’ll give you all the support you need to do your best work. Our close to 600 Tyros are a highly collaborative team, so you’ll get to work with smart, motivated and friendly people across Tyro. We are fast paced and innovative and strive to live our values everyday – commit to greatness, stay hungry, wow the customer, be good and win together! We are big enough for you to have opportunities to have a career at Tyro and small enough that you can have a real impact. As we continue our mission to shake things up and make payments the easiest part of doing business, you’ll have the opportunity to learn new skills with hands‑on experience, further your career, and help unleash the potential of our customers, one payment at a time.

Step inside life at Tyro here.

About The Role

As a member of the Marketing Leadership Team (MLT), you will help set the direction, culture and ambition of Marketing, role modelling Tyro’s values and raising the bar for commercial performance. You will lead Tyro’s Brand, Media, Events and Acquisition Campaigns function, with accountability for brand health, customer acquisition campaigns, events and the overall media strategy across paid and organic channels. You will turn customer insight, sharp creative thinking and disciplined investment into measurable growth. You will lead major cross-channel campaigns from strategy through execution, working across Digital, Web, Partnerships, Product & Customer Marketing, Sales and external agencies. The role supports growth across Tyro Payments, Deposits, Lending, Tyro Accounting and new and developing products.

What You'll Do

• Co‑own Tyro’s long‑term brand strategy, with clear accountability for brand amplification, creative direction, metrics, investment and execution.
• Lead, inspire and develop a high‑performing team of brand marketing, media and events team. Build engagement, strong capability, accountability and career pathways.
• Maintain a deep understanding of customers, competitors, Tyro’s products, partners and commercial priorities, translating insight into action.
• Set clear annual brand plans, budgets and targets and measure and report monthly and quarterly as required.

Brand

• Implementation and rollout of the new Tyro Masterbrand strategy. Amplification across media, B2B environments, Tyro products.
• Working with Corporate comms team amplification of new Masterbrand communication.
• Consider strategic opportunities for acquisition across SME segments, existing verticals and growth opportunities. Working closely with the customer and product marketing team to integrate brand strategy and messaging in our GTM campaigns.
• Build and execute brand programs that grow awareness, consideration, trust and advocacy and demonstrate how brand investment contributes to customer and revenue growth.
• Ownership of event strategy.
• Own Brand health tracking.

Media Strategy - Paid & Organic

• Working with Head of Marketing, Senior Media Manager and external agencies - develop integrated brand campaigns across the channels required to win, including BVOD, paid digital, out‑of‑home, events, paid and organic social, Podcasts, direct and print.
• Define the role of each channel, audience and investment across the funnel; set the annual media approach, budget allocation, testing roadmap and measurement framework.
• Connect paid and organic activity into one coherent plan across paid digital, paid and organic social, out‑of‑home, PR (with Corp comms), partnerships (with Partnership marketing team), direct and other relevant channels.
• Drive media effectiveness and return on marketing investment through rigorous planning, experimentation, optimisation, attribution and performance reviews.
• Lead media agency and partner relationships, setting clear expectations on strategy, buying, effectiveness, transparency, innovation and value.
• Ensure media, message, creative and landing experiences work together, partnering closely with Digital, Web, Martech and campaign owners to improve performance.

Acquisition Campaigns

• Own the central campaign strategy and plan for major integrated launches, including audience, proposition, creative, messaging, media and activity calendar across Direct, Software Partnerships, Retail, Banking and Customer Marketing channels.
• Integration of Events strategy and brand campaigns.
• With the Digital Lead, oversee Tyro’s direct‑channel acquisition strategy and execution, including messaging, offers, calendars, media, creative and conversion performance.
• Run a disciplined calendar of acquisition campaigns against annual customer and revenue targets, balancing major integrated launches with focused single‑stream activity.
• Work with Web, Martech and Sales to track leads through to conversion, identify leakage and continuously improve campaign effectiveness.

What You'll Bring

• Proven senior leadership and people‑management experience, with a track record of building high‑performing teams.
• Strong commercial acumen and the ability to connect marketing decisions to customer, revenue and profitability outcomes.
• Deep experience in brand strategy, integrated campaigns, media strategy, acquisition marketing and offer management.
• Strong understanding of B2B marketing in fintech, retail banking products, including Payments, Deposits and Lending.
• Strong competency in Atlassian and Microsoft tools, particularly Confluence, Jira, Excel and PowerPoint.
• Excellent written and verbal communication skills with strong attention to detail.
• Proven ability to influence senior stakeholders and lead effectively across cross‑functional teams.
• Experience managing multiple priorities and delivering high‑quality outcomes at pace.
• Strong capability with marketing, customer and performance data, reporting and decision‑making.
• Bachelor’s degree in Business, Marketing or a related discipline.
• ADMA or other relevant industry marketing accreditation. (nice to have)

What’s in it for you?

We’ve worked hard to create an environment that’s big on diversity, inclusion, and flexibility, and one that suits the changing needs of team members across Australia. Here are just some of the things Tyros tell us they love about working here.

You’ll Also Receive

• A mix of in-office and remote working (3 days in the office)
• Learning and career development opportunities
• 18 weeks paid primary carers leave
• 12 weeks paid secondary carers leave
• Annual team‑based volunteer day
• Birthday Leave
• Power Up Days (x2 additional days of leave)
• Weekly team social events, snacks, craft beer and wine, ping pong and video games
• Taco Tuesdays
• Mental health and wellness initiatives
• Novated leasing

Tyro is committed to a diverse, inclusive workplace where everyone thrives. We welcome applicants of all backgrounds and are an equal opportunity employer. If you need accommodations or adjustments at any stage of the recruitment process, simply inform our Talent team during your conversation with them.

Still with us?

If you’ve got this far, then you might just be a great fit for us.