Brand Growth Manager – Hotels & Campaigns

Essilorluxottica; Sydney; On-site; AUD 40,000 - 50,000; Full time

Benefits offered by this job

50% off dining and stays across EVT

Movie tickets and cinema discounts

Seasonal perks at Thredbo

Rapid career growth

Paid parental leave

Job summary

Acme in Sydney is seeking a Brand Manager for EVT Hotels and Resorts to own brand strategy and campaigns across allocated brands, collaborating with the Head of Marketing to turn ideas into commercial growth.

You will lead a Content Marketing Executive, guide local area marketing, and ensure a consistent brand experience across digital and physical touchpoints. A strong track record in brand management and 5+ years in the field is essential.

Qualifications

• A tertiary qualification in a relevant discipline and at least 5 years' experience in brand and partnerships.
• Track record of turning brand and marketing strategy into measurable commercial outcomes.
• Experience managing integrated campaigns across a variety of channels, both proactively and reactively.
• A good understanding of digital marketing, website management, customer experience and how customers discover brands online.
• Experience developing and delivering new products or services.
• Strong analytical and commercial skills, with the ability to use customer, market and performance insights to make decisions.

Responsibilities

• Co-creating and delivering brand strategy, planning and campaigns for allocated brands, driving performance across accommodation, food and beverage, conferences and events, and loyalty.
• Leading brand initiatives such as hotel openings, refurbishments and repositioning projects.
• Guiding hotel-based marketing teams on local area marketing, including the rollout of standalone websites for independent hotels and F&B outlets.
• Managing the customer brand experience across websites, app, social media and new digital platforms, and evolving customer journeys using data and insights.
• Supporting the EVT Stays loyalty strategy with a customer-first approach.
• Developing gifting products and helping commercialise our brand and marketing services.
• Partnering with Group Communications on brand storytelling across owned, earned, paid and internal channels.
• Contributing to monthly marketing performance reporting and using insights to optimise results.
• Leading and developing your team.

Skills

Brand management

Campaign delivery

Digital marketing

Analytics

Project management

Stakeholder management

Education

Tertiary qualification in a relevant discipline

Tools

SEO

AI-powered search

Job description

Acme in Sydney is seeking a Brand Manager for EVT Hotels and Resorts to own brand strategy and campaigns across allocated brands, collaborating with the Head of Marketing to turn ideas into commercial growth.

You will lead a Content Marketing Executive, guide local area marketing, and ensure a consistent brand experience across digital and physical touchpoints. A strong track record in brand management and 5+ years in the field is essential.