Brand & Digital Marketing Manager

P.T. Bridgestone Tire Indonesia; Adelaide; On-site; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive remuneration package

Tyre discounts for you and family

Wellbeing support

Annual volunteer leave

Job summary

Lube Mobile, part of Bridgestone Australia, is seeking a Brand & Digital Marketing Manager to lead our marketing function with a data-driven strategy focused on customer acquisition, retention and revenue growth. You will own brand development, digital channel ownership, performance optimisation and measurable business outcomes.

You will drive multi-channel campaigns, manage budgets and agencies, and deliver executive-level reporting to influence commercial decisions.

Qualifications

• Senior-level marketing experience in a medium to large organisation.
• Strong digital marketing, performance marketing and campaign optimisation.
• Proficiency with analytics platforms and marketing automation tools.
• Excellent stakeholder engagement and strategic execution capabilities.

Responsibilities

• Own the marketing function and drive a modern, data-driven strategy.
• Lead multi-channel campaigns for customer acquisition, retention and revenue growth.
• Manage digital channels, budgets and agency partners to maximise ROI.
• Provide analytics-based reporting and drive data-informed decisions.

Skills

Digital Marketing

Campaign Optimisation

Analytics & Attribution

Stakeholder Engagement

Strategic Marketing

Education

Marketing Degree

Tools

Google Analytics

Meta Ads

Marketing Automation

Job description

Job Title: Brand & Digital Marketing Manager

Posting Start Date: 14/08/2026

Job Description:

Job Summary

For decades, Australians have recognised Lube Mobile through one of the country's most memorable advertising jingles. Today, we're building on that iconic brand legacy with a bold vision for the future, and we're looking for a strategic, commercially minded marketing leader to drive the next chapter of growth.

As our Brand & Digital Marketing Manager, you'll take ownership of the marketing function, leading the development and execution of a modern, data-driven strategy that delivers customer acquisition, retention and revenue growth. This is a pivotal leadership role focused on transforming an established brand into a digitally led, performance-driven marketing powerhouse.

Why You'll Love This Role

Reporting to the General Manager, Lube Mobile you'll lead and deliver a contemporary marketing function with a strong emphasis on brand development, digital channel ownership, performance optimisation and measurable business growth. You'll ensure marketing activity is data-led, measurable and directly connected to commercial outcomes.

In this role, you will be:

• Developing and executing the Lube Mobile brand, content and digital marketing strategy.
• Driving customer acquisition and revenue growth through high-performing, multi-channel campaigns.
• Managing digital marketing channels, budgets and agency partners to maximise ROI.
• Leveraging analytics, attribution and performance insights to optimise campaigns and inform decision-making.
• Delivering executive-level reporting and influencing commercial outcomes through data-driven recommendations.
• Building strong relationships with key stakeholders across operations, finance and leadership teams.

About You

You're a commercially savvy marketer who combines strategic thinking with hands-on execution. You understand how to build brands customers love while delivering measurable business results.

You’ll bring:

• Proven success in a senior marketing role within a medium to large organisation.
• Strong experience across digital marketing, performance marketing and campaign optimisation.
• Expertise in platforms such as Google Analytics, Meta and marketing automation tools.
• Exceptional analytical, reporting and problem-solving capability.
• Strong stakeholder engagement and influencing skills.
• The ability to operate confidently at both strategic and operational levels.
• A qualification in Marketing or a related discipline will be highly regarded.

About Us

Lube Mobile has always strived to be different from the ordinary mechanic.

Throughout our evolution and towards our current position as the market leading mobile mechanic network, Lube Mobile has consistently sought to solve the everyday problems of quality car service and reliable car repair for our customers.

In 2025 Lube Mobile is under the umbrella of Bridgestone Australia, with over 250 employees and workshops nationwide. With thousands of satisfied customers, we are still Australia's leading brand for drivers who love the convenience of a mobile workshop for their everyday car servicing and car repair needs, including breakdowns.

Our People Commitment

Lube Mobile operates as an independent business unit under the Bridgestone Group. At Bridgestone, we know what matters to our people. That’s why our focus is on creating the conditions for our teammates to feel safe and happy at work.

We’re passionate about growth and development, supporting our people to achieve their career goals with a focus on promoting from within.

We offer flexibility that enhances wellbeing and performance, and the security of working for a trusted global brand.

You’ll join a great team. We take pride in our friendly and supportive community. Together, we are working towards our mission of ‘Serving Society with Superior Quality’.

We believe in creating a workplace where you feel valued for your contributions and inspired to do your best work. Our perks include:

• Competitive total remuneration package, inclusive of market-related base pay, plus variable pay and allowances depending on your role.
• Discounts on Bridgestone tyres and servicing for you, your family and friends!
• Financial education, wellbeing support, and a range of employee discounts on private health, cars and car hire, hotels and other retailers.
• Annual paid volunteer leave to give back to a cause that matters to you – now that’s rewarding.

Your Growth, Our Future.