Bakery Content Creator & Digital Storyteller

Star Eight Pty Ltd; City of Melbourne; On-site; AUD 80,000 - 88,000; Full time

Benefits offered by this job

Salary 80k–88k AUD

Full-time employment

Develop content from concept to public

Direct access to products and team

Job summary

Pane e Pizzico in Melbourne is seeking a Content Creator to plan, create and publish original marketing content for our social media, website and digital communications.

This hands-on role involves on-site photography and filming, editing, copywriting, publishing and performance analysis, working closely with management, bakery staff and retail teams to tell our story and drive engagement.

Qualifications

• A bachelor’s degree in visual communication, design, digital media, marketing, communications or a related discipline, or an equivalent combination of qualifications and experience.
• At least one year of content creation experience in a professional setting.
• A portfolio with photography, video, design or written content for a brand or business.
• Proficiency in photography, video editing, and graphic design using Adobe Creative Cloud, Canva, CapCut or similar.
• Strong written English and ability to tailor content to various audiences and platforms.
• Understanding of social media publishing, content planning and basic performance analytics.
• Good organisation and ability to meet deadlines in collaboration with teams.

Responsibilities

• Develop and maintain a content calendar aligned with product launches and promotions.
• Photograph and film breads, pastries, pizzas and other products, showing preparation and customer experience.
• Create and edit short videos, product photos, social graphics and other assets for each platform.
• Write captions, scripts, descriptions, website copy and email content that reflects our brand.
• Schedule, publish and update content across social channels and the website.
• Produce content introducing wholesale ranges to cafes, hospitality and retailers.
• Coordinate shoots with bakery and retail teams and verify product availability and promo details.
• Adapt content formats and calls to action for different audiences.
• Monitor reach, engagement, views, traffic and inquiries to improve future content.
• Maintain an organized library of photography and video assets with proper branding and permissions.

Job description

Pane e Pizzico in Melbourne is seeking a Content Creator to plan, create and publish original marketing content for our social media, website and digital communications.

This hands-on role involves on-site photography and filming, editing, copywriting, publishing and performance analysis, working closely with management, bakery staff and retail teams to tell our story and drive engagement.