B2B Tech Copywriter

Digital; Sydney; On-site; AUD 75,000 - 110,000; Full time

Job summary

A leading B2B enterprise technology brand seeks a B2B Tech Copywriter in Sydney to develop engaging LinkedIn content. The role involves crafting thought-leadership posts, simplifying complex topics for C-level executives, and collaborating with marketing teams to optimize engagement strategies. Candidates should have strong writing abilities tailored for LinkedIn and a grasp of enterprise messaging.

Qualifications

• Proven experience writing LinkedIn content for B2B tech brands.
• Ability to simplify complex technical topics for professional audiences.
• Strong skills in writing with a professional tone and adapting to multiple brand voices.

Responsibilities

• Create LinkedIn-native posts to engage with senior decision-makers.
• Ghostwrite thought leadership content for executives.
• Collaborate with marketing teams to maintain a strategic posting calendar.
• Monitor performance and iterate content based on engagement metrics.

Skills

Writing for LinkedIn

Understanding of enterprise buyer personas

Exceptional writing and editing skills

Organizational skills

Job description

Hire Digital is seeking a B2B Tech Copywriter to create compelling, high-performing content for the LinkedIn Showcase page of a leading B2B enterprise technology brand in the Asia-Pacific region. This role focuses on crafting professional, thought leadership-driven content that speaks to senior decision-makers in industries such as cloud, cybersecurity, AI, 5G, and digital transformation. You’ll collaborate with the internal marketing team and subject matter experts to shape the brand’s executive presence, translate complex topics into digestible insights, and help drive engagement through consistent and strategic storytelling on LinkedIn.

• Write LinkedIn-native posts for a branded Showcase page, covering themes like enterprise IT, cybersecurity, network infrastructure, digital transformation, and emerging technologies.
• Ghostwrite thought leadership content for executives and subject matter experts targeting C-level and IT decision-makers across APAC.
• Translate technical, product, or industry insights into clear, compelling, and concise content optimized for LinkedIn engagement.
• Collaborate with marketing and content teams to build and maintain a strategic posting calendar.
• Repurpose existing assets,blogs, reports, webinars into LinkedIn-optimized content.
• Monitor performance, analyze engagement, and iterate content based on results and platform trends.

• Proven experience writingLinkedIn content for B2B tech brands, with a strong understanding of enterprise buyer personas and messaging needs.
• Exceptional writing and editing skills with an ability to simplify complex technical topics for professional audiences.
• Demonstrated ability to write with a professional tone, adapt to multiple brand voices, and align content with broader marketing objectives.
• Familiarity with LinkedIn’s content format, algorithm, and best practices for engagement.
• Strong organizational and communication skills, with the ability to work independently and meet deadlines.