B2B Sales & Marketing Coordinator

moshtix; Melbourne; On-site; AUD 70,000 - 95,000; Full time

Job summary

Moshtix is seeking a B2B Sales & Marketing Coordinator to join the Strategic Partnerships & Growth function in Melbourne. You will help create qualified client leads, progress opportunities and deliver clear B2B communications across the funnel with the Australian Marketing Director.

In this hands-on role you will coordinate campaigns, lead generation and CRM activity, using data to improve performance, support a strong client experience and drive pipeline for Moshtix & Universe businesses.

Qualifications

• 2-3 years of experience in B2B marketing or sales coordination.
• Experience with CRM and marketing automation platforms; Salesforce and Pardot preferred.
• Strong email marketing, segmentation, reporting and campaign coordination skills.
• Proficiency in HTML/CSS and Adobe Creative Suite desirable.
• Excellent project management, organisation and attention to detail.

Responsibilities

• Coordinate B2B email, digital and lead-generation campaigns from brief to delivery.
• Build and deploy client communications, newsletters and product updates.
• Coordinate webinars and virtual events, including registrations and follow-up.
• Support cross-functional teams with reporting, insights and data quality in Salesforce/Marketing Cloud.

Skills

B2B marketing

Sales coordination

CRM platforms

Marketing automation

Email marketing

Segmentation

Reporting

Project management

Written communication

Presentation support

Tools

Salesforce

Pardot

HTML/CSS

Adobe Creative Suite

Job description

The B2B Sales & Marketing Coordinator supports Moshtix’s Strategic Partnerships & Growth function to create qualified Client leads, progress new-business opportunities and deliver clear, effective B2B communications.

Working closely with the Australian Marketing Director and internal stakeholders, the role coordinates campaign execution, lead generation, sales enablement and CRM activity across the B2B funnel.

This is a hands-on coordination role for an organised, commercially curious marketer who enjoys using data and systems to improve campaign performance and support a high-quality client experience.

CORE FOCUS AREAS & SUCCESS MEASURES

Focus Areas

1. B2B PROCESS CONSTRUCT & MANAGEMENT

• Design, implement, manage and evolve the B2B Sales & Marketing strategy for the Moshtix & Universe businesses with the Australian Marketing Director
• Schedule and communicate all annual key B2B activities to ensure key stakeholder awareness, alignment, and timely cross functional delivery
• Review the B2B Sales and Marketing strategy annually and make data-informed recommendations for future improvements

Success Measures

• 1. Deliver the annual B2B Sales & Marketing Strategy for review and approval by 1 Nov each year
• 2. Create and share a Calendar of B2B activities with key stakeholders by 1 Dec each year for the following year

B2B CAMPAIGN DELIVERY & EVENTS

• Coordinate B2B email, digital and lead-generation campaigns from brief through to delivery
• Build, test, schedule and deploy client communications, including newsletters, product updates and invitations
• Coordinate webinars and virtual events, including registrations, promotion, attendee tracking and follow-up
• Provide support for priority B2C and community activity where it supports B2B client or commercial objectives – social, blog, onsale communications and campaigns.
• Support the coordination and promotion of Moshtix & Universe community partnerships

Success Measures

• 1. Accurate, on-time campaign and event delivery and follow up reporting
• 2. Clear campaign plans, approvals and test records maintained
• 3. YOY increase in MQL’s (Marketing Qualified Leads) of 20% from B2B marketing activities

CONTENT, REPORTING AND STAKEHOLDERS

• Coordinate B2B landing pages, case studies, sales collateral and content updates with internal stakeholders
• Track email, event and campaign performance, sharing clear insights and actions

Success Measures

• 1. B2B materials are current, accurate and approved at all times
• 2. Reporting is timely, proactive, useful and informs practical improvements

CRM, DATA AND MARKETING OPERATIONS

• Set up and maintain Salesforce and Marketing Cloud Account Engagement campaigns, audience lists, forms and records
• Maintain data quality, segmentation, QA, troubleshooting and process documentation

Success Measures

• 1. Reliable data and audience selection
• 2. Campaigns are tested before launch and issues are resolved promptly

ABOUT YOU

Technical Skills Required

• 2-3 years of experience in B2B marketing, sales coordination or a comparable commercial role.
• Experience with CRM and marketing automation platforms; Salesforce and Pardot experience is advantageous.
• Strong email marketing, segmentation, reporting and campaign coordination skills.
• Working knowledge of HTML/CSS and Adobe Creative Suite is desirable.
• Excellent project management and organisation skills, with strong attention to detail.
• Confident written communication and presentation support capability.
• Commercially curious and motivated by helping teams turn activity into pipeline and revenue.
• Highly organised, dependable and comfortable managing multiple deadlines.
• Analytical and proactive, using data and feedback to improve results.
• Collaborative, approachable and clear in communication with diverse stakeholders.
• Calm and positive under pressure, with a practical, solutions-focused approach.
• Eager to learn, take ownership and contribute to a strong team culture.

ABOUT US

About Moshtix

Australia’s leading general admission ticketing provider, specialising in live music and entertainment.

Learn more here: https://business.moshtix.com.au

About Ticketmaster

The world’s largest ticket marketplace and global leader in live event ticketing.

Learn more here: https://business.ticketmaster.com