B2B Marketing Specialist

Australian Retirement Trust; City of Melbourne; Hybrid; AUD 80,000 - 100,000; Full time

Job summary

A leading Australian superannuation fund is looking for a Marketing Specialist – Employer and Stakeholder to drive impactful marketing campaigns. This role involves executing communications for government employers and unions while promoting financial wellbeing. Ideal candidates will have experience in B2B and B2C marketing, strong analytical skills, and relevant tertiary qualifications. Enjoy a flexible work environment with excellent perks, including a competitive salary and 14% superannuation.

Benefits

Flexible work arrangements

State-of-the-art offices

Wellbeing initiatives

Employee discounts

Qualifications

• Experience in traditional and digital marketing, ideally in financial services.
• Strong ability to analyze campaign results.
• Self-motivated and organized.

Responsibilities

• Lead marketing campaigns for government employers and unions.
• Deliver B2B marketing communications.
• Develop and execute marketing strategies.

Skills

B2B and B2C marketing

Interpersonal skills

Analytical skills

Written communication

Negotiation

Education

Relevant tertiary qualifications (commerce or marketing)

Tools

Digital marketing tools

Job description

Great salary plus 14% super and bonus potential

Are you passionate about driving engagement and delivering impactful marketing campaigns? Australian Retirement Trust is seeking a dynamic Marketing Specialist – Employer and Stakeholder to join our Brand, Marketing and Communications team.

• You'll get 14% super as standard, to help your future come alive.
• Unleash your potential and build a career to be proud of through excellent training and development opportunities.
• Balance your work between in-person days at our purpose-built hubs and working from home.
• In the office, enjoy end of trip facilities, a yoga and multi-faith room, parent and carer rooms, quiet rooms, BrewHub coffee facilities, and collaborative team spaces.

About the role

We’re all about helping our members make the most of their money. And while they go after their goals, you can too. As a B2B Marketing Specialist, you’ll lead the end-to-end execution of marketing and communication campaigns for government employers and unions, with a focus on engagement, retention, and promoting financial wellbeing in the workplace.

Day to day, you'll:

• Deliver B2B marketing communications for employers and unions, including legislative obligations, product updates, and service campaigns (e.g., contributions, payroll).
• Create executive communications for government employers and union stakeholders.
• Develop and deliver Super link quarterly updates and financial wellbeing campaigns.
• Support the development and execution of marketing strategies to drive satisfaction, engagement, growth, and retention.
• Deliver member engagement communications (B2B2C, B2C) for workplace activations, seminars, and events.
• Produce collateral toolkits on superannuation and retirement topics.
• Collaborate with the marketing team to design and implement annual marketing plans and calendars.
• Partner with teams across the business to align objectives with marketing activities.
• Design and execute multi-channel integrated marketing campaigns that drive business results and positive behaviour change.
• Analyse campaign results and recommend improvements.
• Maintain strong relationships with internal and external stakeholders and suppliers.
• Research market intelligence to inform business decisions and recommendations.

This role is a 12-month max-term/ secondment opportunity.

About you

It goes without saying you'll be a great communicator with top notch interpersonal skills. We'll also expect you to pick up problems and come up with quick, creative ways to solve them. It's quite likely you tick some of the following boxes too:

• You have experience in both traditional and digital marketing, ideally within the financial services industry (especially financial advice or professional services).
• You’re confident working across both B2B and B2C marketing.
• You’ve developed and delivered end-to-end, multi-channel marketing campaigns based on sound strategy.
• You’re able to turn insights into actionable recommendations and implement them effectively.
• Your written and verbal communication skills are strong, and you’re skilled at negotiating, building, and maintaining positive stakeholder relationships at all levels.
• You’re analytical and comfortable interpreting campaign results to provide actionable insights.
• You hold relevant tertiary qualifications (such as commerce or marketing) and/or have equivalent work experience.
• You’re self-motivated, organised, and able to plan your own work while actively contributing to cross-functional teams.
• You’ll thrive in a collaborative environment and be ready to champion exceptional communications and marketing activities.

About us

Our 2.4 million members trust us to take care of over $330 billion in retirement savings. And we help them take charge of their finances and face the future with confidence. Our inclusive culture means you’ll be valued and heard in a respectful workplace. We've created an environment where you can be yourself and do amazing work. It's that simple.

Apply online now

Everyone is welcome to apply. We value diverse thinking, cultures, perspectives, backgrounds, and abilities. Awaken your career at Australian Retirement Trust and apply now. Applications close COB Wednesday, 8 October 2025.

We don’t want to leave you with a monstrous wait. So, you’ll hear from us after the closing date to find out whether you’ve made it through to the next round or not. Being fair and up-front is important to us – and recruitment is no different.

Unlock job insights

Australian Retirement Trust is a super fund born from the merger of Sunsuper and QSuper. We’re an industry fund, so we work for you, not shareholders. Our mission? To give back profits through lower fees and better services.

We have 2.3 million members and manage nearly $300 billion in retirement savings. We aim to make a positive impact by working with the community and finding smart investments to grow your savings and retirement income.

Perks and benefits include Flexible Work Arrangements, State-of-the-Art Offices, Competitive Salaries, Wellbeing Front & Centre, Inclusive Culture, Employee Discounts & Benefits, Additional Paid Leave, and a Supportive Environment.