Associate Product Marketing Manager, APAC

Google; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

Google is looking for an Associate Product Marketing Manager for APAC to drive go-to-market plans, campaigns, and user insights across Google’s product ecosystem. You will collaborate with cross-functional teams and senior leaders to shape product messaging and adoption.

The role emphasizes developing leadership and marketing skills through the two-year cohort program, with opportunities to influence product strategy and branding across regions.

Qualifications

• Bachelor's degree or equivalent practical experience.
• Experience in marketing, brand management, strategy consulting, agency, technology, or a related field through full time roles, internships, projects, or academic classes.

Responsibilities

• Execute or manage campaigns, assets, communications, and programs to address user needs and evaluate campaign performance for optimization.
• Create or approve marketing content to align product positioning with strategy and publish content with cross-functional teams.
• Identify research needs and guide user research with internal or external partners.

Skills

Marketing experience

Brand management

Strategy understanding

AI tools knowledge

Global mindset

Program management

Communication skills

Education

Bachelor's degree or equivalent practical experience

Job description

Associate Product Marketing Manager, APAC

At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google’s technology, platforms and people and we welcome Indigenous applicants. Please see our Reconciliation Action Plan for more information.

• Bachelor's degree or equivalent practical experience.
• Experience in marketing, brand management, strategy consulting, agency, technology, or a related field through full time roles, internships, projects, or academic classes.

At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google’s technology, platforms and people and we welcome Indigenous applicants. Please see our Reconciliation Action Plan for more information.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• Experience in marketing, brand management, strategy consulting, agency, technology, or a related field through full time roles, internships, projects, or academic classes.

Preferred qualifications:

• 3 years of total full-time work experience.
• Possess a deep understanding of and enthusiasm for Google's product ecosystem, technological innovations, and leadership in the Artificial Intelligence (AI) space. This should be paired with a proven interest in marketing and tech and a solid understanding of Google’s AI tools.
• Demonstrated global mindset and ability to think across disciplines, industries, cultures and scenarios, with comfort with ambiguity and being agile.
• Developed program/project management and communication skills.

About the job

As an APMM (Associate Product Marketing Manager), you will join a two-year, cohort-based development program within Google’s marketing team. You will complete at least two distinct marketing-based assignments across different product areas under the scope of larger initiatives, with general guidance. You will have the opportunities to develop new marketing skills, connect with diverse audiences, bring the voice of the user into the product development process, and build go-to-market plans that drive awareness and adoption for new products and features. You will also manage campaigns, drive growth marketing and optimization, contribute to Google’s brand strategy, and generate actionable user insights. You will take part in unique learning experiences, complete structured development milestones, and attend dedicated training and workshops to grow yourself and your career. You will also have the opportunity to take on leadership and organizing initiatives around topics such as Building Opportunities for Leadership and Development (BOLD), branding, and cultivating an inclusive team culture. You will be supported by dedicated mentors and executive leaders while actively contributing to a renowned, close-knit network.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and key results (OKRs) and evaluate/analyze campaign performance for optimization, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.
• Create, review, or approve marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles, and format, and collaborate with the production team to publish the marketing content.
• Identify research needs, scope, manage, or guide user research by leveraging internal and external research partners.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.