Associate Performance Director (SEM)

Razorfish ANZ; Sydney; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Flexible work arrangements

Global Marcel AI Platform access

Large learning program (15,000+)

Career conversations and development

Diversity & Inclusion initiatives

Job summary

Publicis Groupe ANZ is seeking an Associate Performance Media Director to lead performance media strategy and delivery for a major client, with a focus on paid search. You’ll also oversee paid social and collaborate with cross-functional teams across strategy, creative, data and technology.

You’ll build trusted client relationships, translate insights into practical improvements, and coach others while working with senior performance leaders. This role welcomes varied levels of experience.

Qualifications

• Proven experience in performance media strategy and delivery.
• Hands-on with Google Ads and SA360 for optimisation.
• Strong analytical abilities with GA/Adobe Analytics experience.
• Ability to translate objectives into effective media plans.
• Excellent client relationships and communication skills.
• Sound commercial judgement and budgeting discipline.

Responsibilities

• Develop performance strategies that connect client objectives with measurable outcomes.
• Oversee paid search and paid social delivery and quality assurance.
• Translate data into recommendations, testing plans and client conversations.
• Collaborate with strategy, creative, data and technology teams.
• Coach team members and coordinate with global stakeholders.
• Support budgets, forecasting and client relationship growth.

Skills

Paid search

Google Ads

SA360

Paid social

Analytics (GA/Adobe)

Client relationships

Budgeting & priorities

Communication

Tools

Google Ads

Search Ads 360

GA/Adobe Analytics

Job description

As our Associate Performance Media Director, you’ll lead performance media strategy and delivery for a major client account, with paid search as your main focus. You’ll also oversee paid social and work with colleagues across strategy, creative, data and technology.

You’ll build trusted client relationships, investigate what’s driving results and translate insights into practical improvements. Working alongside senior performance leaders, you’ll also coach colleagues and help improve how the team works.

We’re interested in the skills and experience you can bring, whether you’re stepping into this level of responsibility for the first time or already working at Associate Director level. You might currently be a Senior Manager or hold a different title.

What you’ll do

• Develop performance strategies that connect client objectives with measurable outcomes.
• Stay hands‑on in Google Ads and Search Ads 360 (SA360), reviewing campaign structures, investigating performance changes and guiding optimisation.
• Oversee campaign delivery, quality assurance and reporting across paid search and paid social.
• Turn performance data into clear recommendations, testing plans and client conversations.
• Explore new search approaches, automation and AI‑enabled tools, assessing where they can improve results and ways of working.
• Coach team members through clear briefs, practical guidance and regular feedback.
• Work with local and international stakeholders and specialist teams to coordinate performance media activity with work across strategy, creative, data and technology.
• Support budget management, forecasting and opportunities to grow client relationships.

The skills you’ll bring

• Paid search expertise, including practical experience using Google Ads and Search Ads 360 to review campaign structures, investigate performance changes and guide optimisation.
• Working knowledge of paid social and how it connects with wider performance activity.
• Experience translating business objectives into media strategies and putting those strategies into action.
• The ability to investigate performance changes, explain the findings and recommend next steps.
• Strong analytical skills, including experience using Google Analytics or Adobe Analytics.
• Clear communication and experience building productive client and stakeholder relationships.
• Commercial judgement and the ability to manage priorities, budgets and delivery.

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all‑one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery‑forward culture for all employees with life‑threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.