Associate Brand Manager

Abbott; Melbourne; On-site; AUD 60,000 - 80,000; Full time

Job summary

Abbott, a global healthcare leader, is seeking a marketing professional to support the execution of initiatives for the Libre portfolio across Australia and New Zealand.

This role involves coordinating marketing campaigns, managing assets, and driving social media initiatives. Ideal candidates possess a relevant tertiary qualification and 2+ years in a marketing role.

A commitment to improving health outcomes for people with diabetes through innovative marketing efforts is essential.

Qualifications

• 2+ years in a marketing, brand or communication role.
• Experience with social media production, website CMS and automation tools highly favorable.
• Experience with digital and multi-channel marketing desirable.

Responsibilities

• Support the execution of marketing campaigns across digital and offline channels.
• Coordinate the development, approval, and deployment of marketing assets.
• Own and drive key social media initiatives.
• Monitor and report on marketing performance.
• Collaborate with cross-functional teams and agency partners.

Skills

2+ years in a marketing, brand or communication role

Experience with social media production

Website CMS and automation tools

Digital and multi-channel marketing

Strong project management skills

Excellent written communication skills

MS Office skills - intermediate level

Education

Relevant Tertiary qualification

Job description

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

We’re focused on helping people with diabetes manage their health with life‑changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

Primary Job Function

Support the execution of marketing initiatives for the Libre portfolio across Australia and New Zealand, partnering with internal stakeholders and external agencies to deliver campaigns, content, and product launches.

Core Job Responsibilities

• Support the execution of marketing campaigns across digital and offline channels.
• Coordinate the development, approval, and deployment of marketing assets across multiple channels, including print, website, social media, and digital advertising.
• Support in the execution of consumer events, webinars, and advocacy programs.
• Own and drive key social media initiatives, including social activations and the ‘Libre Moments’ user generated content program.
• Maintain marketing assets and processes, ensuring compliance with regulatory and brand requirements.
• Monitor and report on marketing performance, identifying opportunities to optimise customer engagement and conversion.
• Collaborate with cross-functional teams and agency partners to ensure effective execution of marketing plans.
• Provide operational support across marketing administration, vendor management, and campaign delivery.

Minimum Education

• Relevant Tertiary qualification.

Key Skills & Experience

• 2+ years in a marketing, brand or communication role.
• Relevant tertiary qualifications.
• Experience with social media production, website CMS and automation tools highly favorable.
• Experience with digital and multi-channel marketing desirable.
• Strong project management skills and attention to detail.
• Ability to work independently and manage multiple priorities simultaneously.
• Excellent written communication and copywriting skills.
• MS Office skills - intermediate level.