Assistant Store Manager - Birkenhead DFO

Strandbags; Sydney; On-site; AUD 65,000 - 82,000; Full time

Benefits offered by this job

40% staff discount on all storeproduct

Birthday leave

24/7 Employee Assistance Program

Job summary

Strandbags in Sydney is seeking an Assistant Store Manager to lead and inspire a team, delivering exceptional customer experiences and driving store performance.

You will coach staff, optimise visual presentation, manage scheduling and wage targets, and collaborate with partners to translate insights into action. A passion for brands and a track record in retail leadership are essential.

Qualifications

• Proven experience leading retail teams
• Strong coaching and staff development abilities
• Customer-first mindset with results-driven approach
• Ability to balance brand standards with store performance

Responsibilities

• Lead and inspire a customer-first, results-driven store environment.
• Create a seamless, elevated shopping experience through brand moments and visual merchandising.
• Identify opportunities to grow team skills, wellbeing and engagement.
• Collaborate with partners to translate store and customer insights into action.
• Manage scheduling and wage targets to optimise productivity.
• Champion Strandbags brand values for customers and team members

Skills

Retail management

Leadership

Coaching & development

Customer experience

Sales targets

Job description

Are you a dynamic leader with a passion for retail, people, and brands? Do you thrive in a fast-paced environment where every day brings new opportunities to inspire your team and drive success? If so, we have the perfect role for you!

About the Role

As a Assistant Store Manager, you’ll be at the heart of our brand’s success—leading, motivating, and empowering your team to deliver outstanding customer experiences. You’ll shape a vibrant store culture where your team feels inspired to become passionate product experts and Brand ambassadors, making every customer interaction memorable.

What You’ll Do:

Lead and inspire a customer-first, results-driven store environment.

Create a seamless, elevated shopping experience through exceptional visual merchandising and brand moments.

Identify opportunities to grow your team’s skills and potential, fostering wellness and engagement.

Collaborate with partners to use store and customer insights that drive results.

Manage scheduling and wage targets to optimise productivity and energise the team.

Champion our brand value, making a real difference to our customers and team members.

Who We’re Looking For:

A leader with proven experience in retail management.

Someone passionate about coaching, developing, and motivating teams.

A results-driven individual who can balance both the art and science of retail.

A visionary who loves creating unforgettable customer experiences.

Passionate about sales and hitting their targets.

Why Work With Us?

Be part of a supportive team and company that values collaboration, and positive impact

Opportunities for career development and personal growth

40% staff discount on all store product

Birthday leave

Access to a 24/7 Employee Assistance Program

Who We Are

It all started from one simple idea: we're all going somewhere.

Founded in Australia in 1927, Strand traversed its way to becoming the household name for being the destination store for bags while being a proud evolution and celebration of its rich Australian heritage.

With an online store and over 270 physical stores dotted across Australia and New Zealand, we are shaping a global company that drives innovation and opportunities. We are a collective of experts who are constantly evolving, soaring out of our comfort zone, and have a thirst to engage and inspire people with the stories, initiatives, and direction that bring out the best in themselves and others.

At STRAND we believe in putting people first. We work hard to ensure we are collaborative, humble and results-driven.