Assistant Content Manager - Fixed Term Contract

Mars Incorporated; City of Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

Mars Incorporated in Melbourne, Victoria, seeks an Assistant Content Manager to drive creative content and operations across ANZ for our pet care brands, delivering personalized experiences for Pet Parents at scale. You will lead content strategy, calendar planning, end-to-end briefing and production, and collaborate with brand teams, agencies, and cross-functional partners to optimise KPIs.

The role is based in Melbourne, full-time on-site, reporting to the ANZ Content & Experience Lead, with a

Qualifications

• 2-3+ years in digital marketing, social media, or campaign management.
• Proven ability to place internal and external customers at the core of all activities.
• Strong project coordination and cross-functional engagement with internal teams and external agency partners.

Responsibilities

• Lead ANZ content strategy execution across PESO ecosystem for Care & Treats portfolios.
• Drive annual content planning and calendar management with brand teams and agencies.
• Oversee end-to-end briefing, production, and final dispatch.
• Own content operations and MarTech integration with cross-functional teams.
• Maintain proactive stakeholder communication and guidance.
• Monitor KPIs and content effectiveness to drive optimization.

Skills

Digital marketing

Social media

Campaign management

Project coordination

Stakeholder management

Content strategy

Tools

MarTech platforms

Job description

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people, communities, and the planet can truly thrive.

About the role: Ready to shape the future of pet care marketing? As Assistant Content Manager, you'll drive creative content and operations across ANZ for our iconic brands, delivering personalized, best-in-class experiences for Pet Parents at scale

Segment: Mars Pet Care
Location: Melbourne, Victoria
Hours: Full-time, 12 month fixed term contract
Reporting to: ANZ Content & Experience Lead

What you’ll do:

• Brand Content Strategy Execution: Lead and implement the ANZ content strategy across the PESO (Paid, Earned, Shared, Owned) ecosystem for designated Care & Treats portfolios.
• Annual Planning & Calendar Management: Drive content planning in collaboration with brand teams and agency partners, managing the evolving content calendar and requirements.
• End-to-End Briefing & Production: Co-own the lifecycle from briefing and templates through stakeholder reviews, production, and final dispatch.
• Content Operations & MarTech Integration: Own content management workflows and platforms, partnering with cross-functional teams (e.g., MOT) to align MarTech, media, and channel interactions.
• Stakeholder Communication: Maintain proactive two-way engagement - gathering internal brand needs while providing ongoing guidance and updates.
• Performance Tracking & Continuous Improvement: Monitor KPIs and content effectiveness to drive results and optimize future strategy based on practical learnings.
• 2-3+ years in digital marketing, social media, or campaign management, backed by a strong grasp of marketing theories, tactics, and KPIs.
• Proven track record of placing internal and external customers at the core of all activities.
• Skilled in end-to-end project coordination and cross functional engagement with internal teams and external agency partners.
• Hands-on and entrepreneurial, with the ability to maximize impact within tight budgets, challenge conventions, and maintain high attention to detail.
• Strong understanding of common Marketing theories, tactics and KPIs
• Passion for cats and dogs would be ideal!

Why you’ll love working for Mars:

• Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
• People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
• Development: Shape your career with personalised development and real opportunities to grow from day one.
• Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.

Mars is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.