Assistant Brand Manager, Breakfast Campaigns

Mars; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Mars Snacking ANZ is seeking an ambitious Assistant Brand Manager - Breakfast in Melbourne to drive end-to-end campaigns for iconic brands like Kellogg’s, Nutri‑Grain and Coco Pops. You’ll partner across creative, media and shopper marketing to translate data into growth initiatives, manage budgets, and lead cross‑functional projects.

Ideal candidates have 2+ years FMCG marketing experience, a business or marketing degree, and a hands‑on approach to stage‑gate processes with strong stakeholder

Qualifications

• 2+ years of marketing experience within FMCG/CPG or brand management.
• Experience with end-to-end campaign delivery and stage-gate processes.
• Strong analytical mindset and communication skills.

Responsibilities

• End-to-End Project Delivery: support brand and local innovation projects from concept to launch.
• Integrated Campaign Execution: collaborate with creative, media, digital, and shopper teams.
• Commercial & Performance Analysis: analyse consumer and brand metrics to inform growth.
• Budget & Governance Discipline: manage the Breakfast A&C budget and governance.
• Cross-Functional Collaboration: participate in S&OP+ forums and risk mitigation.
• Culture & Learning: foster a collaborative environment and ongoing development.

Skills

Marketing

FMCG

Campaign management

Budget management

Stakeholder engagement

Data interpretation

Education

Business/Commerce/Marketing/Communications degree

Job description

Mars Snacking ANZ is seeking an ambitious Assistant Brand Manager - Breakfast in Melbourne to drive end-to-end campaigns for iconic brands like Kellogg’s, Nutri‑Grain and Coco Pops. You’ll partner across creative, media and shopper marketing to translate data into growth initiatives, manage budgets, and lead cross‑functional projects.

Ideal candidates have 2+ years FMCG marketing experience, a business or marketing degree, and a hands‑on approach to stage‑gate processes with strong stakeholder