Brand Marketing Associate — Breakfast Campaigns

Mars; Melbourne; On-site; AUD 90,000 - 110,000; Full time

Job summary

Mars is seeking an ambitious Assistant Brand Manager – Breakfast in Melbourne. You’ll co-pilot top brands, own campaign execution, and drive growth through data‑driven insights while partnering across creative, media, and shopper teams.

You will analyse brand performance, manage budgets, and lead cross‑functional projects with a focus on A&CP spend, volume growth, and on‑time launches. This role offers real development and impact in a dynamic FMCG environment.

Qualifications

• 2+ years of marketing experience in FMCG/CPG.
• Tertiary qualification in Business, Commerce, Marketing, or Communications.
• Ability to interpret Nielsen/Circon/a data and category insights.
• Experience navigating stage-gate processes and budgets.
• Strong stakeholder communication and cross-functional collaboration.
• Commercial acumen with P&L and A&CP experience.

Responsibilities

• End-to-End Project Delivery: support brand and local innovation projects from concept to launch.
• Integrated Campaign Execution: collaborate with agencies to deploy omnichannel campaigns.
• Commercial & Performance Analysis: analyse consumer, shopper, and brand metrics for insights.
• Budget & Governance Discipline: manage the Breakfast A&CP budget and timelines.
• Cross-Functional Collaboration & S&OP+: participate in planning forums and risk mitigation.
• Champion Culture & Continuous Learning: foster a collaborative team environment and growth.

Skills

Marketing

FMCG

Brand Management

Project Management

Data to Insights

Cross-functional

Education

Bachelor's degree in Business, Commerce, Marketing, or Communications

Job description

Mars is seeking an ambitious Assistant Brand Manager – Breakfast in Melbourne. You’ll co-pilot top brands, own campaign execution, and drive growth through data‑driven insights while partnering across creative, media, and shopper teams.

You will analyse brand performance, manage budgets, and lead cross‑functional projects with a focus on A&CP spend, volume growth, and on‑time launches. This role offers real development and impact in a dynamic FMCG environment.