Area Manager

at; Western Australia; On-site; AUD 80,000 - 110,000; Full time

Job summary

A leading optometry company in Australia is seeking an experienced leader to manage multiple retail locations. The successful candidate will focus on driving profitability through compliance, coaching, and enhancing customer service. With a minimum of 3 years' experience in a similar role, you will support new store openings and bring a strong leadership background to a dedicated team in the optical industry.

Qualifications

• Minimum 3 years’ experience managing 6–10 retail or healthcare sites.
• Proven record of coaching managers to deliver sales and profitability.
• Experience leading or supporting successful new store openings preferred.
• Strong focus on compliance and customer experience.

Responsibilities

• Monitor budgets, rosters, and sales KPIs to maximise profitability.
• Ensure stores comply with lease terms and trading hours.
• Oversee headcount requirements and recruitment.
• Deliver training and coaching to enhance sales capability.
• Drive short-term initiatives and change management.

Skills

Leadership

Coaching

Customer service

Compliance management

Stakeholder management

Education

Tertiary studies in leadership or business/retail management

Job description

Oscar Wylee is a leading optometry company with 130+ stores located in Australia, New Zealand and Canada, employing 1000+ worldwide. We are committed to delivering exceptional patient care along with providing an affordable, unique and fashionable product to all.

We are an ambitious, solutions focused and energetic group passionate about making a positive difference to communities needing access to this important service.

About the role

We need an experienced leader to support a network of Oscar Wylee optometry services. The role is commercial and hands-on: driving profitability, ensuring compliance, coaching managers to lift store performance, supporting new store openings, and building strong customer service standards. Reporting to a Regional Manager, this role involves regular travel within a defined area.

Key responsibilities

• Monitor budgets, rosters, and sales KPIs to maximise profitability
• Ensure stores comply with lease terms and trading hours
• Oversee headcount requirements and recruitment to optimise labour costs
• Lead operational setup and support for new store openings
• Deliver training and coaching to lift sales capability, leadership skills, and customer service standards
• Build brand presence and grow customer base
• Support managers to solve complex issues and address non-compliance
• Drive short-term (<1 year) initiatives and change management

About you

• Minimum 3 years’ experience managing 6–10 retail or healthcare sites, or senior store leadership in high-volume, profit-focused environments
• Proven record of coaching managers to deliver sales, profitability, and operational improvements
• Experience leading or supporting successful new store openings is strongly preferred
• Skilled in building relationships and influencing stakeholders at all levels
• Strong focus on compliance, training, customer experience, and commercial outcomes
• Decisive, solutions-focused, and able to think creatively under pressure
• Optical industry knowledge is useful but not essential
• Tertiary studies in leadership or business/retail management are an advantage

Optical industry experience is helpful but not essential.

If you are interested in joining a growing global network of optometry service providers please apply. We look forward to reading your application.

Due to the high volume of applications we typically receive for our roles we are only able to respond to shortlisted applications. However, by applying for this role you will have joined our talent community which will enable us to consider you for other opportunities with Oscar Wylee.