APAC Brand Manager — Play & Licensing

Hasbro; Australia; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Hasbro, together with Wizards of the Coast, is seeking a Commercial Brand Manager in Australia to lead strategic brand plans and fully integrated marketing campaigns for the Pacific region, aligning with global direction and local performance objectives.

You will own brand plans, pricing, promotions, digital marketing, and trade marketing, coordinating with APAC teams, licensing partners, and Sales to drive revenue, margins, and consumer engagement across channels.

Qualifications

• 5+ years of brand / product experience in consumer goods.
• Proven ability to utilize the marketing mix to drive the business.
• Experience with P&L responsibility, budgeting, planning and management.
• Strong analytical skills; consumer insight to leverage into thinking and planning.
• Demonstrated success delivering on business results.
• Proven ability to manage multiple projects.
• Personal leadership skills that inspire and influence.
• Tertiary qualifications with a marketing specialization.

Responsibilities

• Communicate clear measurable objectives that deliver on global brand direction and local objectives.
• Determine most effective strategies for the brands.
• Create cost effective promotional and communication plans.
• Maintain an understanding of the Competitive and Retail environment to inform brand strategies.
• Present brand plans both internally and externally as required.
• Review global line plans and assess local market potential by category.
• Develop product range selection and pricing strategy for AU & NZ.
• Source and process related costing and royalty rates.
• Determine appropriate release dates.
• Develop and manage customer exclusive program.
• Manage advertising expenditure in accordance with budgets.
• Manage SKU productivity through forecasting and review.
• Review performance to ensure revenue, margins and operating profit targets.
• Review brand sell through performance and adjust forecasts.
• Work with Inventory Planning to ensure stock allocation.
• Identify poor performers and develop action plans.
• Manage closeout process with Sales and Finance.
• Develop knowledge of playability and product functionality.
• Review products for toy safety standards and codes.
• Manage spec changes, packaging changes and in-pack offers.
• Respond to quality control concerns and consumer inquiries.
• Distribute brand messaging across digital platforms.
• Coordinate with digital team for online product details.
• Develop innovative promotional programs and media/PR briefs.
• Review plans with Head of Marketing and approve MBAs, POs and invoices.
• Determine air dates and ensure campaign legality.
• Oversee post-campaign analysis and competitive reviews.
• Work with Customer Marketing for in-store implementation.
• Approve POP and trade promotions with licensors.
• Build relationships with APAC and global teams and licensing partners.

Skills

Brand experience

Marketing mix

P&L management

Analytical skills

Business results

Project management

Leadership

Marketing degree

Education

Marketing degree

Job description

Hasbro, together with Wizards of the Coast, is seeking a Commercial Brand Manager in Australia to lead strategic brand plans and fully integrated marketing campaigns for the Pacific region, aligning with global direction and local performance objectives.

You will own brand plans, pricing, promotions, digital marketing, and trade marketing, coordinating with APAC teams, licensing partners, and Sales to drive revenue, margins, and consumer engagement across channels.