Activation Manager - Performance

Publicis Groupe; City of Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Publicis Groupe’s Melbourne office is seeking an Activation Manager to lead the implementation, optimisation and performance of integrated media campaigns across a portfolio of clients.

This role suits a Senior Activation Executive or Associate Manager ready to advance their career, collaborating with clients, internal teams and media owners to deliver campaigns that drive awareness, consideration and measurable business outcomes while mentoring junior team members.

Qualifications

• End-to-end delivery of media campaigns across multiple channels
• Develop and implement media plans aligned to client objectives and KPIs
• Monitor, optimise and report on campaign performance
• Identify opportunities to improve campaign effectiveness and

Responsibilities

• Manage the end-to-end delivery of media campaigns across multiple channels.
• Develop and implement media plans aligned to client objectives and KPIs.
• Monitor, optimise and report on campaign performance.
• Identify opportunities to improve campaign effectiveness and

Job description

Company description

As part of Publicis Groupe, we unleash the power of creativity, data, and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale. You can’t escape it.

Our moment is as complex as it’s ever been. An era of blink-and-you’ll-miss-it that’s always whizzing, scrolling, streaming by. And it’s not slowing down.

Yet instead of staying connected — moving people with real human insight — marketers feel even more disconnected. Frantically optimizing with only the next few minutes in mind. Trying to solve this ever-evolving puzzle with a short-term focus.

Instead of pioneering an ever-expanding universe . . .

. . . And all the creative solutions that await us.

At Starcom, it’s never scared us when the kaleidoscope of marketing added another shiny mirror. We’ve seen this as an opportunity since Leo Burnett first reached his hands to the stars. To move the brands we support every day by truly knowing the real people who support them. Responsibly unlocking possibilities across new channels, new technologies, new data opportunities, and beyond.

It’s our opportunity to pioneer the next new world for your business. And to prove that media . . . is always the message. We know the next ten years will look a lot different. So will the ten after that. That’s where our expertise comes in to explore and decipher it all alongside you. Our people help you navigate what’s next, moving your business forward to the future by moving your customers forward today.

These days it’s no longer what you shout from the mountaintops. It takes true insight to move people at the human level — in a powerful, lasting way.

Because how you move people moves your business for good

Overview

About the Role

We're looking for an Activation Manager to lead the implementation, optimisation and performance of integrated media campaigns across a portfolio of clients.

This role would suit a Senior Activation Executive or Associate Manager ready to take the next step in their career. You'll work across a broad mix of channels, partnering with clients, internal teams and media owners to deliver high-quality campaigns that drive awareness, consideration and business outcomes.

You'll also play an important role in mentoring and developing junior team members while contributing to a collaborative, high-performing team culture.

Key Responsibilities:

Campaign Activation & Planning

• Manage the end-to-end delivery of media campaigns across multiple channels.
• Develop and implement media plans aligned to client objectives and KPIs.
• Monitor, optimise and report on campaign performance.
• Identify opportunities to improve campaign effectiveness and