Account Manager SBS First Nations and Community Broadcasters

BAI Communications; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

DEI culture and communities engagement

Professional development and LinkedIn/

Flexible work options

Leave policies including parental and休

Recognition programs

Novated leasing via SG Fleet

Referral program

Job summary

BAI Communications is seeking an experienced relationship‑led account director to manage strategic customer relationships across SBS, First Nations and community broadcasters. You will drive growth, protect revenue, and lead engagement initiatives that align with BAI’s DEI strategy.

You will represent the voice of the customer, develop strategic plans, and coordinate with internal teams to deliver outstanding outcomes.

Qualifications

• Proven success managing strategic customer relationships in broadcasting or related industries.
• Experience developing account growth strategies, renewals and revenue protection initiatives.
• Experience coordinating across multiple stakeholder groups and business functions.
• Proactive, customer‑centric problem solving.
• Strong written and verbal communication for executive audiences.
• Experience using Salesforce to manage pipeline and forecasting.
• Interest in First Nations, community broadcasters or digital inclusion initiatives.

Responsibilities

• Build and maintain trusted relationships across SBS, First Nations and Community Broadcaster accounts.
• Act as the voice of the customer within BAI, ensuring customer needs are understood and delivered.
• Develop and execute strategic account plans that support growth, retention and long‑term customer success.
• Identify and convert new commercial opportunities while protecting existing revenue streams.
• Support contract negotiations, renewals and commercial fee development.
• Partner closely with Service Management teams to improve customer experience and resolve service challenges.
• Lead and support First Nations and Community engagement initiatives aligned to BAI’s DEI strategy.
• Represent BAI at industry forums including the First Nations Digital Inclusion Advisory Group (FNDIAG) and other relevant stakeholder groups.
• Collaborate across Service Delivery, Operations, Legal, Finance, Customer Service and Leadership teams to deliver customer outcomes.
• Maintain accurate revenue forecasts, pipeline activity and customer records within Salesforce.
• Support government and industry engagement relating to broadcasting, digital inclusion and community communications initiatives.

Skills

Strategic account management

Relationship management

Revenue growth

Stakeholder management

Contract negotiations

Forecasting & pipeline

Cross-functional collaboration

Salesforce CRM

Executive stakeholder presenting

First Nations engagement

Tools

Salesforce

CRM software

Microsoft Office

Job description

Combine strategic account management, commercial growth and community impact in a unique national role.

WHY BAI COMMUNICATIONS

It’s an exciting time to be part of BAI Communications. Building on our achievements in broadcasting, telecommunications and critical communications, we continue to expand our operations, helping connect people and support communities.

We operate one of the world’s most extensive broadcast networks, delivering fully managed television and radio services to 99% of the Australian population. During crises such as natural disasters, national broadcasters depend on BAI to maintain vital communications, while emergency services trust us to keep them connected and informed.

As 5G technology transforms connectivity, BAI is leveraging global experience to enable comprehensive coverage in challenging environments—buildings, tunnels, stadiums, and high‑density areas. This expertise positions us at the forefront of intelligent, connected infrastructure development across Australia.

Our acquisition of Titan ICT has strengthened our mission‑critical capabilities, adding deep expertise in mining, resources, and energy industries. This expansion enables us to deploy robust solutions across Australia’s most demanding operational environments.

Discover more through BAI360, our virtual tour platform.

LET’S EXPLORE THE ROLE

Reporting to the General Manager Broadcast, this role is responsible for managing BAI’s relationships with SBS, First Nations and Community Broadcaster accounts, ensuring exceptional customer outcomes while protecting and growing revenue across the portfolio. You’ll also lead key First Nations engagement initiatives, contribute to industry forums and help shape conversations around digital inclusion, telecommunications infrastructure and the future of broadcasting

Key Responsibilities:

• Build and maintain trusted relationships across SBS, First Nations and Community Broadcaster accounts.
• Act as the voice of the customer within BAI, ensuring customer needs are understood and delivered.
• Develop and execute strategic account plans that support growth, retention and long‑term customer success.
• Identify and convert new commercial opportunities while protecting existing revenue streams.
• Support contract negotiations, renewals and commercial fee development.
• Partner closely with Service Management teams to improve customer experience and resolve service challenges.
• Lead and support First Nations and Community engagement initiatives aligned to BAI’s DEI strategy.
• Represent BAI at industry forums including the First Nations Digital Inclusion Advisory Group (FNDIAG) and other relevant stakeholder groups.
• Collaborate across Service Delivery, Operations, Legal, Finance, Customer Service and Leadership teams to deliver customer outcomes.
• Maintain accurate revenue forecasts, pipeline activity and customer records within Salesforce.
• Support government and industry engagement relating to broadcasting, digital inclusion and community communications initiatives.

LET’S HEAR ABOUT YOU

You are a relationship‑focused account management professional who enjoys building meaningful partnerships and navigating complex stakeholder environments. You understand how to balance customer outcomes with commercial objectives and are passionate about creating positive impact across diverse communities.

Technical Skills & Experience

• Proven success managing strategic customer or key account relationships, ideally within broadcasting, telecommunications, technology, infrastructure, government or related industries.
• Demonstrated experience developing account growth strategies, renewals and revenue protection initiatives.
• Experience managing multifaceted stakeholder groups, influencing outcomes and coordinating activity across business functions.
• Track record of solving customer challenges through a proactive, customer‑centric approach.
• Well‑developed written and verbal communication skills, including presenting to executive stakeholders and external partners.
• Confidence using CRM platforms such as Salesforce to manage pipeline, forecasting and customer engagement activities.
• Ability to contribute to complex commercial discussions and contract‑related activities.
• Interest in, or experience working with, First Nations organisations, community broadcasters, government stakeholders or digital inclusion initiatives will be highly regarded.

BENEFITS & CULTURE

At BAI, we value diversity and welcome applications from Aboriginal and Torres Strait Islander peoples, culturally diverse communities, people with disability, and LGBTQIA+ individuals.

Guided by our principles—One BAI Team, Customer First, Adapt and Learn, and Drive Sustainable Growth—we create an environment where you can thrive.

Why join us?

• Inclusive culture supported by a DEI strategy, Champion Network, Diversity Council membership, and regular events.
• Strong focus on development with a performance framework and LinkedIn Learning access.
• Flexible work options, gender‑neutral parental leave, study and volunteer leave.
• Recognition programs for high performance and peer appreciation.
• Corporate discounts and novated leasing via SG Fleet.
• A referral program that reflects our positive culture.

BAI is committed to inclusive recruitment. If you need adjustments or alternative application options, please contact recruitment(at)baicommunications.com.

#OneBAIteam #CustomerFirst #DriveGrowth #Adapt&Learn #LI-BAI #Hiring #baipeople