Senior Media Insights Specialist - Sports & Culture

Red Bull; Elsbethen; Vor Ort; EUR 60 000 - 80 000; Vollzeit

Zusammenfassung

A global beverage company in Salzburg seeks a leader for its Audience Insights Team to manage relationships with suppliers and refine media analysis practices. This role focuses on delivering insights to optimize brand reputation and performance. Candidates should possess over 5 years of media monitoring experience, strong analytical skills, and a familiarity with analytics tools. A competitive salary package is offered, exceeding the stated minimum of €2,446 gross per month.

Qualifikationen

• 5+ years’ experience in media monitoring, sponsorship analysis, or related fields.
• Strong analytical mindset with data interpretation skills.

Aufgaben

• Manage relationships with external suppliers and oversee data operations.
• Drive the global adoption of media analytics and refine processes.
• Translate metrics into clear narratives for decision-making.

Kenntnisse

Media monitoring experience

Analytical mindset

Sourcing and evaluating media data

Familiarity with analytics tools

Basic understanding of Python

Team player mentality

Tools

Sprinklr

Jobbeschreibung

Are you ready to join Red Bull's Audience Insights Team and take the lead in global media monitoring and analytics across TV, digital, and social platforms? Then this is for you!

Join our Audience Insights Team in Salzburg, Austria, and manage relationships with external suppliers, oversee daily data operations, and champion best practices in measurement.

All the responsibilities we’ll trust you with:

In a nutshell

In this role, you’ll drive your professional growth while contributing to the refinement of Red Bull’s evaluation framework. Your work will focus on delivering strategic insights to evaluate brand reputation, performance, and the global impact of the company’s sports and cultural initiatives.

Media Data Accuracy and Earned Media Insights

You’ll ensure the reliable, high‑quality supply of earned media data across print, digital, and broadcast channels by maintaining accurate reporting processes. Through regular performance reports and ad‑hoc analyses, you’ll uncover trends, key drivers, risks, and opportunities, enabling data‑driven decisions to optimize media strategies and align with Red Bull’s global objectives.

Media Analytics Platform

This role focuses on refining Red Bull’s media analysis suite, driving global adoption, and training teams on best practices. By aligning teams worldwide, you’ll streamline workflows and improve media measurement processes.

Data into Strategic Narratives

As an advocate for earned media data, you will translate complex metrics into clear, compelling narratives that inform decisions and inspire teams to maximize the impact of media and branding initiatives.

Your areas of knowledge and expertise that matter most for this role:

• 5+ years’ experience in media monitoring, sponsorship analysis, or related fields (agency background preferred).
• Strong analytical mindset with the ability to structure and interpret data (ETL) into actionable insights.
• Proven experience sourcing and evaluating earned media and monitoring data, with expertise in managing external suppliers or outsourced teams.
• Familiarity with social media platforms and analytics tools (e.g., Sprinklr, native reporting dashboards).
• Basic understanding of Python and motivation to grow technical skills.
• Team‑player mentality, proactive, adaptable, and curious, with a passion for sports, culture, and data storytelling.

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2,446 gross per month. However, our attractive compensation package is based on market‑oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.