Project Manager Marketing Analytics, temporary (ID 2139)

AO Foundation; Lavamünd; Hybrid; EUR 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

International team

Modern infrastructure

Social benefits & pension

Zusammenfassung

AO Foundation is seeking a Project Manager Marketing Analytics to lead analytics, tracking, and reporting for global marketing efforts. You will own GA4, GTM governance, and dashboards, turning data into actionable insights for marketing and sales leadership.

The role collaborates with developers and marketers, requires strong data skills and SEO knowledge, and supports optimized campaigns and revenue outcomes. Flexible hours and an international team are part of the package.

Qualifikationen

• Bachelor’s degree in business, marketing, data/analytics, computer science, or related field; or equivalent professional experience (5+ years).
• Proven hands‑on experience in a digital marketing analytics or marketing performance role.
• Strong practical experience with Google Analytics (GA4), Google Tag Manager, and Looker Studio / Data Studio.
• Solid understanding of on‑page and off‑page SEO best practices and how to measure their impact.
• Comfortable working with large datasets, segmenting audiences, and performing basic analysis in Excel/Sheets or similar tools.
• Ability to explain complex metrics and findings in clear, non‑technical language to stakeholders at all levels.
• This is a temporary role/maternity cover. Duration: 1 year.

Aufgaben

• Own the setup, governance, and continuous improvement of GA4 and GTM across properties.
• Ensure accurate tracking, data quality, and event taxonomy for reliable reporting.
• Collaborate with developers and marketers to implement and QA new tags, events, and conversions.
• Build and maintain automated reports and dashboards (Looker Studio, Power BI).
• Translate complex data into concise narratives and recommendations for marketing, sales, and leadership.
• Monitor KPIs (traffic, engagement, conversions, ROI, ROAS) and highlight risks and opportunities.
• Partner with paid media specialists to define audiences for acquisition, remarketing, and retention campaigns.
• Support campaign measurement, attribution, and testing to optimize performance and budget.

Kenntnisse

GA4

GTM

Looker Studio

Data Analysis

Excel/Sheets

Ausbildung

Bachelor’s degree or 5+ years

Tools

Looker Studio/Data Studio

Jobbeschreibung

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Project Manager Marketing Analytics, temporary (ID 2139)

The AO is a medically guided, not-for-profit organization, a global network of surgeons, and the world's leading education, innovation, and research organization specializing in the surgical treatment of trauma and musculoskeletal disorders. We are home to people from all over the world, from different backgrounds, with diverse talents and specialist areas. What binds us together is our passion for excellence, our dedication to our mission of improving patient care, and our understanding that we are stronger together: we are one AO.
For more information, visit: https://www.aofoundation.org/

Our Community & Governance department is fostering a global and diverse AO community in the clinical specialties of trauma, spine, craniomaxillofacial, veterinary and reconstructive surgery. It consists of three main areas: Community Development, Marketing, and management of leading AO Specialty Boards.

Workload percentage / Pensum: 100%

Main Responsibilities

Analytics & Tracking:

• Own the setup, governance, and continuous improvement of Google Analytics 4 (GA4) and Google Tag Manager (GTM) across our properties.
• Ensure accurate tracking, data quality, and event taxonomy so that stakeholders can rely on our reporting.
• Collaborate with developers and marketers to implement and QA new tags, events, and conversions.

Performance Reporting & Dashboards:

• Build and maintain automated reports and dashboards (Looker Studio, Power BI) that provide clear, actionable insights.
• Translate complex data into concise narratives and recommendations for marketing and sales, and leadership.
• Monitor key KPIs (traffic, engagement, conversions, ROI, ROAS) and proactively highlight risks, and opportunities.

Paid Media Analytics & Audience Management:

• Partner with paid media specialists to define, build, and maintain key audiences for acquisition, remarketing, and retention campaigns.
• Support campaign measurement, attribution, and testing to optimize performance and budget allocation.

SEO & Organic Performance:

• Conduct keyword gap and performance analyses using analytics and SEO tools.
• Use data and business intelligence to inform on-site and off-site SEO strategy, content priorities, and technical improvements.
• Provide regular reporting on organic search performance and recommendations to improve visibility and conversions.
• Support the team with Salesforce reports and dashboards to connect marketing activity to pipeline and revenue outcomes.

Data Quality, Compliance & Best Practices

• Champion data quality, consistency, and documentation across marketing analytics.
• Support adherence to privacy, consent, and tracking regulations in collaboration with legal/IT as needed.

Main Requirements

• Education: Bachelor’s degree in business, marketing, data/analytics, computer science, or a related field; or equivalent professional experience (5+ years).
• Experience:Proven hands‑on experience in a digital marketing analytics or marketing performance role.
• Analytics Tools: Strong practical experience with Google Analytics (ideally GA4), Google Tag Manager, and Looker Studio / Data Studio.
• SEO: Solid understanding of on‑page and off‑page SEO best practices and how to measure their impact.
• Data Skills: Comfortable working with large datasets, segmenting audiences, and performing basic analysis in Excel/Sheets or similar tools.
• Communication: Ability to explain complex metrics and findings in clear, non‑technical language to stakeholders at all levels.
• This is a temporary role/maternity cover. Duration: 1 year

We offer

• An interesting and varied job in an exciting and innovative organization
• The opportunity to be part of a highly committed international team
• Modern infrastructure
• High degree of flexibility regarding working hours and location (depending on operational requirements)
• Generous package of social benefits, including supplementary vacation days and pension scheme contributions
• Internal skills training opportunities and support for continued education