Performance Marketing Content Creator (DACH & US Markets)

Hello Inside; Remote; EUR 60 000 - 80 000; Vollzeit

Zusammenfassung

A health tech company in Austria is looking for a Performance Marketing Content Creator to transform complex metabolic science into engaging stories for DACH and US markets. You will drive content strategy across social platforms and optimize for engagement. The ideal candidate is bilingual in German and English, with 3-5 years of social media experience. You'll work in a dynamic, remote environment that values women's health.

Leistungen

Full access to health sensors and coaching

Flexible remote work

Empowering women's health initiatives

Qualifikationen

• Native/Fluent in both German and English is required.
• Experience ideally in Health/Wellness, FemTech, or DTC.
• Confident in turning data into creative decisions.

Aufgaben

• Create high-performing assets across Instagram, Email, and Web.
• Translate culture for impactful messages in German and English.
• Analyze data to improve content performance.

Kenntnisse

Excellent German and English copywriting skills

3-5 years in social media content creation

Strong portfolio of Reels/content

Hands-on mastery of Canva, Klaviyo, Shopify

Confidence interpreting data

Genuine passion for Women’s Health

Tools

Canva

Klaviyo

Shopify

Meta Business Suite

Instagram Analytics

Jobbeschreibung

Performance Marketing Content Creator (DACH & US Markets)

Apply for the Performance Marketing Content Creator (DACH & US Markets) role at Hello Inside.

CMO @ Hello Inside | Women’s Metabolic Health

Hello Inside is a TIME‑recognized health tech company combining continuous glucose monitoring (CGM) with AI‑driven insights. We rewrite the narrative on PMS, PCOS, perimenopause, and menopause, moving women from "diet culture" to "body literacy."

The Role

We need a storyteller who can turn complex metabolic science into accessible, empathy‑driven stories that also perform. You will own the end‑to‑end content engine for our DACH and US markets, translating science into high‑converting content.

Your Mission

• Turn Science into Signal: Transform clinical insights into relatable, "zero shame" Instagram content (Reels, Stories, Carousels).
• Build the Visual & Verbal Pulse: Shape the Hello Inside identity across two markets, sounding like a wise friend, not a textbook.
• Fuel the Growth Engine: Build a content system where organic engagement validates concepts that scale into paid acquisition channels.
• Bridge the Gap: Create content that resonates equally with a user in Berlin (DACH) and a user in New York (US).

Your Responsibilities

1. Crafting the Narrative (70% – Creation & Production)

• Create & Manage: Produce high‑performing assets across Instagram, Email (Klaviyo), Paid Ads, and Web. Be hands‑on with tools.
• Translate & Localize: Translate culture, ensuring message lands with impact in both German and English‑speaking markets.
• Own the Calendar: Coordinate cross‑market content flow, aligning with product launches and seasonal peaks.
• Guard the Tone: Maintain our "Science‑Informed, Empathetic" voice, never sounding judgmental.

2. Decoding the Data (30% – Optimization & Analytics)

• Test & Iterate: Track what drives follows, shares, and conversions, pivoting quickly based on numbers.
• Feed the Funnel: Identify organic winners and repurpose them for the paid performance team to scale.
• Report on Reality: Provide actionable insights, telling why a post worked and how to replicate it.

Which skills do you need?

• Bilingual Superpower: Excellent German and English copywriting skills (Native/Fluent in both is non‑negotiable).
• Experience: 3‑5 years in social media content creation, ideally in Health/Wellness, FemTech, or DTC.
• The "Eye": Strong portfolio of Reels/content proving understanding of pacing, hooks, and visual storytelling.
• The Stack: Hands‑on mastery of Canva, Klaviyo, Shopify, Meta Business Suite, and Instagram Analytics.
• Data Literacy: Confidence interpreting data and turning it into creative decisions.
• The Vibe: Genuine passion for Women’s Health, hormones, and metabolism, rejecting outdated "Calories In, Calories Out" narratives.

Why you will enjoy working with us

• Work on the Signal, Not the Noise: Join a team recognized by TIME for cutting through diet culture clutter with real science.
• Be Your Own Best Case Study: Live the product; get full access to sensors and coaching to understand your own body.
• Autonomy over Face Time: Remote work within CET ±2h, managing your own rhythm.
• Close the Gender Data Gap: Drive growth while empowering women who have been ignored by healthcare systems.
• Small Ego, Big Impact: Lean, empathetic team where ideas launch quickly.

How to apply

We don’t want a generic cover letter. Send your CV and:

• 3‑5 Examples of social content you’ve created with context on why it performed well.
• A Brief Note: Tell us about a time you managed content production across different teams or markets.
• The "Why": Why women’s metabolic health matters to you personally.

About us

HELLO INSIDE reshapes a healthier future for individuals and communities, emphasizing women’s health. We empower everyone to understand and work with their unique biology to address metabolic health challenges.

We build across‑platform apps enabling users to learn how blood sugar levels impact health, using next‑generation bio‑wearables including CGM to visualize glucose 24/7 and correlate with lifestyle data.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Wellness and Fitness Services