Performance Marketer – Mobile App & Web UA (Remote Austria)

Scalista GmbH; Wien; Hybrid; EUR 26,000 - 31,000; Full time

Benefits offered by this job

Ownership from day one

Mobile UA focus

Sparring partners among colleagues

Access to paid AI tools

Flexible hours & work from Austria/Ven

Job summary

Scalista GmbH, based in Vienna, is seeking a Performance Marketing Specialist focusing on mobile app user acquisition and web campaigns. You will manage campaigns across Google, Meta, Apple Search Ads, TikTok, and programmatic networks, with a strong emphasis on ATT/SKAdNetwork and cohort-based ROAS.

You’ll own measurement setups (AppsFlyer/Adjust, SKAdNetwork, GA4/GTM) and work directly with clients to optimize budgets, pacing, and creative testing.

Qualifications

• 2 to 5 years of hands-on experience managing paid campaigns, with a substantial share in mobile app user acquisition.
• Hands-on work with an MMP such as AppsFlyer or Adjust: configured events and attribution windows.
• Understanding of iOS measurement: ATT, SKAdNetwork, conversion values.
• Comfort reading cohort and LTV data and explaining movements in plain language.
• Experience on the web side with Google Ads and/or Meta; knowledge of GA4 and GTM or quick to learn.
• Very good written and spoken English; German not required.
• Based in Austria and eligible to work there.
• Experience in gaming/iGaming accounts is preferred.

Responsibilities

• Plan, launch and scale mobile app user acquisition across Google App campaigns, Meta, Apple Search Ads, TikTok, Snap, and programmatic networks.
• Manage cohorts and ROAS targets, focusing on CPA, ROAS, retention, and payer conversion.
• Configure and own app measurement setups with MMPs (AppsFlyer/Adjust), SKAdNetwork, and conversion value schemas.
• Handle web campaigns (Google Ads, Meta) including GA4, GTM, and consent setups.
• Own budgets, pacing, targets, and reporting to clients with clear justification and next steps.
• Lead creative testing with the team: hooks, formats, and localisations with hypotheses.
• Prepare weekly/monthly client reports detailing changes, KPI trends, and actions.
• Communicate directly with clients with honest, data-driven recommendations.
• Represent Scalista with Google and Meta partner teams; act as deputy on colleague’s accounts.

Skills

Paid campaigns (2-5y)

MMP AppsFlyer/Adjust

iOS measurement (ATT, SKAdNetwork)

Cohort & LTV data interpretation

GA4 & Google Tag Manager

English proficiency

Austria work eligibility

Gaming & iGaming experience

Tools

AppsFlyer

Adjust

GA4

Google Tag Manager

Google Ads

Meta Ads

Job description

Scalista GmbH, based in Vienna, is seeking a Performance Marketing Specialist focusing on mobile app user acquisition and web campaigns. You will manage campaigns across Google, Meta, Apple Search Ads, TikTok, and programmatic networks, with a strong emphasis on ATT/SKAdNetwork and cohort-based ROAS.

You’ll own measurement setups (AppsFlyer/Adjust, SKAdNetwork, GA4/GTM) and work directly with clients to optimize budgets, pacing, and creative testing.