Marketing Manager – GTM & Customer Insights (f/m/d)

Nuki Home Solutions GmbH; Graz; Hybrid; EUR 60 000 - 80 000; Vollzeit

Zusammenfassung

Ein innovatives Technologieunternehmen in Graz sucht einen Marketing Manager – GTM & Customer Insights (f/m/d), der verantwortlich für die GTM-Strategien komplexer Smart Home Produkte ist. Die Rolle erfordert mindestens 5 Jahre Erfahrung in Brand Marketing und starke analytische Fähigkeiten, um marktgerechte Entscheidungen zu treffen. Wir bieten ein flexibles Arbeitsumfeld, individuelle Entwicklungsmöglichkeiten sowie ein engagiertes Team, das an der Spitze der Branche arbeitet.

Leistungen

26 Urlaubstage

Flexible Arbeitszeiten

Online-Yoga-Klassen

Gemeinsames Frühstück

Subventioniertes Klimaticket

Qualifikationen

• Mindestens 5 Jahre Erfahrung in einer Marketingrolle.
• Erfahrung in der Smart Home, Consumer Electronics oder IoT-Branche.
• Gutes Verständnis für komplexe Technologien.

Aufgaben

• Verwaltung des GTM-Marketingprozesses für Produkteinführungen.
• Durchführung von Analysen zu Kundenverhalten.
• Übersetzung technischer Produktspezifikationen in klare Inhalte.

Kenntnisse

Analytische Fähigkeiten

Brand Marketing

Produktmarketing

Teamarbeit

Kommunikationsfähigkeit

Ausbildung

Mindestens 5 Jahre Erfahrung im Brand Marketing oder Produktmarketing

Tools

KPI-Analyse

Marktforschungstechniken

Jobbeschreibung

Marketing Manager – GTM & Customer Insights (f/m/d)

Join to apply for the Marketing Manager – GTM & Customer Insights (f/m/d) role at Nuki Home Solutions GmbH

We open the door to a world of possibilities and give you the chance to set new standards with us. We are looking for people with enthusiasm for innovation, people who are passionate about what they do, forward thinkers, and doers. Is that you? Then our door is open for you.

As a Marketing Manager - GTM & Customer Insights (f/m/d), you will be a critical player in our brand initiatives, focusing on how we successfully bring complex smart home products to market. You will work closely with Product Management and Performance Marketing to ensure our brand messaging is strategically informed by market intelligence and customer insights. Your expertise in Go-to-Market strategy, paired with an appreciation for technical content, will ensure that Nuki’s unique value proposition is clearly communicated and measured across all touchpoints. Your strong analytical ability and market knowledge will be key to managing successful product launches and ensuring efficient campaigns.

Your Role

• You manage the GTM marketing process for new product launches, define target audiences, establish core messaging hierarchies, and create content grounded in rigorous market analysis.
• You conduct deep-dive analyses on customer behavior and competitive positioning to inform, validate, and refine all brand strategy decisions.
• You translate technical product specifications into clear, accurate, and educational content for consumers, focusing on standards (e.g., Matter, Thread) and product functionality.
• You act as the strategic partner to the Growth team, ensuring brand campaigns are measurable and utilizing performance data to optimize overall brand positioning and campaign efficiency.
• You foster strong relationships with the Product Marketing Manager, Product & Tech- and Performance Marketing team, and external analytical partners to ensure seamless alignment across all strategic execution plans.
• You establish a Brand Health Reporting system and monitor KPIs and performance metrics related to brand awareness, messaging effectiveness, and GTM success, translating raw data into clear, actionable insights for leadership.

Job Requirements

• You have at least 5 years of experience in Brand Marketing, Product Marketing, or a strategic/analytical Marketing role. Experience in the Smart Home, Consumer Electronics, or IoT industry is highly preferred.
• You have a proven track record of leading hardware or technology GTM strategies, backed by strong analytical skills and experience using market intelligence and performance data to inform decisions.
• You possess a genuine understanding of, and passion for, complex technology and the ability to translate technical features into clear customer benefits.
• You have excellent written and spoken English skills. Proficiency in additional languages such as German, Spanish, French, Italian, or Dutch is highly preferred.
• You bring experience with analytical tools, KPI analysis, and market research techniques.
• You work independently and collaboratively in a fast-paced environment, combining data-informed decision-making with a love for brand and strong attention to detail.

Why Us

• You will get the chance to contribute your ideas in a fast growing, highly motivated team and thus actively shape the future of Nuki.
• Active further development is very important to us. We will support your personal and professional development in the office and outside at conferences, seminars or by sponsoring special literature and also offer German and English courses.
• You have free choice of your computer and operating system (Win/Mac/Linux) and can also use your company smartphone privately if you wish to do so.
• You get December 24th and 31st as one extra day off (=26 vacation days).
• We live and love our flexibility. Therefore, in addition to our extensive flextime model, you are free to work three days a week at home.
• No matter if you want to work part-time or full-time: We consider your individual wishes, support you in all matters, and subsidize ongoing childcare costs.
• You decide how you get to the office: If you use public transport, we will subsidize your climate ticket or offer you parking spaces & charging stations in our parking lot.
• Once a week we have breakfast together. You also get high-quality coffee and tea, regional juices, fruit, and vegetables as much as you want at any time.
• To help you relax during stressful periods, we offer free online yoga classes during working hours or discounts at different gyms and climbing centers. You also have the opportunity to receive professional psychological online counseling as part of our Instahelp cooperation.
• We host team events several times a year. From our 2-day summer event to our beach volleyball challenge, our legendary Christmas party, or the dumpling challenge: we also create shared memories outside the office.

For the advertised position, a minimum salary of € 3,843,- gross per month applies according to the collective agreement (no all-in). Willingness to significantly overpay if you have the appropriate qualifications. This position is open for applications in Graz.

About Us

At Nuki, we’re constantly opening new doors and working toward a completely keyless future. As one of Austria’s fastest-growing companies, we offer innovative products, a dynamic team of 140 people, and more than one million satisfied users. We are pioneers in the Smart Home sector and are looking for people like you who aren’t satisfied with the status quo and are ready to take on responsibility quickly.

We look forward to getting to know you!