Digital Marketing Manager (m / f / d)

Roche; Wien; Vor Ort; EUR 40 000 - 60 000; Vollzeit

Zusammenfassung

A leading healthcare company in Vienna is seeking a Digital Marketing Manager to lead omni-channel marketing efforts, emphasizing CRM and customer journeys. The ideal candidate will have strong skills in growth marketing strategies, CRM tools, and data-driven marketing initiatives. The role offers competitive compensation packages in addition to a collaborative and innovative work environment.

Leistungen

Brand new Apple hardware

Fitness benefits

Public transport allowance

Language classes

Professional training budget

Flexible working hours

5 weeks vacation

Amazing office with rooftop terrace

Qualifikationen

• Experienced in leveraging growth marketing strategies such as experimentation and A/B testing.
• Data-driven approach with a focus on customer-centric marketing initiatives.

Aufgaben

• Lead omni-channel marketing efforts emphasizing CRM marketing.
• Collaborate with Product Management to drive subscriber acquisition and retention.

Kenntnisse

CRM tools / marketing automation (e.g. Braze / Salesforce Marketing cloud)

Webpage management (e.g. AEM storyblock)

SEO / GAEO

Appstore / googleplay

Social media

Ads (e.g. Apple Ads UAC - Launch Manage & Optimize)

Building engaging customer journeys

Excellent working proficiency in English

Jobbeschreibung

Lets build a healthier future together! By combining our unique strengths we are redefining healthcare through sustainable action and innovation. For a behind-the-scenes look check out this video to see how we at Roche are making personalized health care a reality.

The mySugr GmbH was acquired by Roche in 2017 and our Vienna office is one of Roches global sites. You will be located here in the heart of Vienna no matter if you work on a mySugr Accu-Chek navify or any other Roche product or solution. You can read more about the history of mySugr & Roche here .

Heres what were looking for :

As our new Digital Marketing Manager you bring a growth mindset and are experienced in leveraging growth marketing strategies such as experimentation A / B testing and proactively identifying and testing new growth opportunities. Your approach is highly results-oriented and data-driven with a strong focus on creating customer-centric marketing initiatives that yield measurable outcomes. You will lead omni-channel marketing efforts with a particular emphasis on CRM marketing and channel management ensuring a seamless and impactful customer journey. Additionally you will collaborate closely with Product Management to drive both the acquisition and retention of subscribers playing a key role in expanding our reach and maximizing customer value.

Essential skills for your mission :

• CRM tools / marketing automation (eg. Braze / Salesforce Marketing cloud)
• Webpage management (eg AEM storyblock)
• SEO / GAEO
• Appstore / googleplay
• Social media
• Ads (e.g. Apple Ads UAC - Launch Manage & Optimize)
• Building engaging customer journeys for revenue growth and patient engagement
• Have excellent working proficiency in English (German optional)

Bonus skills :

• Experienced working with mobile apps and mobile marketing performance marketing
• Diabetes care understanding
• Knowledge of the diabetes industry or other comparable health industries
• Experienced working in a global organisation
• Matrix work
• B2C experience

What to expect :

• Ambitious and passionate people building meaningful products for a global audience
• An innovative agile working environment allowing for collaboration with really smart people and knowledge sharing in cross-functional teams
• Loads of benefits (brand new Apple hardware fitness public transport lunch benefit language classes professional training budget chance to join global conferences...)
• Flexible working hours and home office policy 5 weeks vacation
• An amazing office with a rooftop terrace fully stocked kitchen and amazing barista coffee machines in the middle of Vienna oh and did we mention the best team in the world!

Who we are and what we care about

We are committed to providing a healthy equal and inclusive working environment for our employees to bring true relief to the patient! We care about family friendly career paths sustainability a healthy lifestyle and the flexibility of a modern workplace. We maintain a culture of learning and sharing as well as open and candid feedback. At every level there are many opportunities to develop and grow - both professionally and personally.

As a healthcare pioneer committed to transforming the lives of billions of people around the globe we push boundaries to redefine what is possible. We know that early accurate diagnosis is essential to maintain health prevent disease and help advance new targeted treatments and potential cures for the worlds most serious health problems. We have a passion for innovation and a profound commitment to make a lasting impact on society by continuing to improve the standard of care for humankind. Our culture inspires us to create healthcare that is sustainable efficient and financially viable. Healthcare that is built on peoples needs strong data and clinical insights. Healthcare that saves lives.

Interested Great. Wed like to hear from you! Just click that Apply Now button and send us your CV in English . and anything else that you think might impress us.

Required Experience :

Manager

Key Skills

Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

Employment Type :

Full-Time

Experience :

years

Vacancy :

1

In Austria we have a legal obligation to disclose the minimum salary according to our collective agreement which is gross EUR 3.455 - per month for this position. But! Rest assured we offer amazing competitive compensation packages which take into consideration current market trends therefore you can expect a higher offer that reflects your experience level.

Roche is an Equal Opportunity Employer.