Brand Manager Hematology (m/w/d)

AstraZeneca; Wien; Hybrid; EUR 60 000 - 80 000; Vollzeit

Zusammenfassung

A leading pharmaceutical company in Austria is seeking a Brand Manager specializing in Hematology. The successful candidate will develop marketing strategies and oversee brand commercialization to achieve sales growth. With a strong focus on collaboration and market insights, you will work on both existing brands and new product launches, requiring proven brand management experience and a background in complex project management. An inclusive work culture and various benefits await you, including a competitive salary and flexible work options.

Leistungen

Base salary from €81,964 annually

Bonus payments

Company car options

Extensive social benefits

Flexible working hours

Individual development opportunities

Qualifikationen

• Proven track record in managing complex projects.
• Experience in brand management within the pharmaceutical industry.
• Experience in specialty care/hospital products.

Aufgaben

• Drive commercialization of assigned brands in Austria.
• Develop and implement marketing strategy for hematology portfolio.
• Align global brand plans with local customer insights.
• Maximize use of commercial/medical channels.
• Adapt Brand Plan to changing market conditions.

Kenntnisse

Project management

Brand management

Market research insights

Strategic planning

Commercial awareness

Fluent German

Fluent English

Ausbildung

University degree in Natural Science, Business or related

Jobbeschreibung

Brand Manager – Hematology (m/w/d)

Do you have expertise in, and passion for Brand Management and Hematology?

Would you like to apply your expertise to impact the Hematology portfolio in a company that follows the science and turns ideas into life changing medicines?

Then AstraZeneca might be the one for you!

Business Area

Join a place that’s working to fundamentally change the way cancer is treated. Evolving to an outcomes‑based model – we go beyond treatment to shape the cancer care environment and transform the whole patient experience. We work holistically, from early diagnosis to survivorship, ensuring no patient is left behind. Each of us believes that by delivering earlier stage interventions with curative possibilities and championing the development of precision combinations, we can transform the lives of patients living with cancer across the world.

What you’ll do

As Brand Manager Hematology, you will drive the commercialization of assigned brands in Austria by developing and implementing the marketing strategy and operational marketing mix and tactics to achieve the brand ambition by delivering budgeted or above sales growth. In this role you will be strongly involved in existing brands and in launches of new products based on growth of our hematology portfolio.

Other responsibilities will include:

• Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers essential short‑term growth and long‑term brand success.
• Align the global strategic brand plans with local customer & market insights to develop tailored and successful local brand strategy, brand messages and tactical plans.
• Maximize the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross‑functional collaboration.
• Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights…) with quantitative feedback available through various data sources and reports.
• Be the product, competitor and market expert of assigned brand.
• Pro‑actively adapt the Brand Plan in function of the continuously changing environment to maximize brand potential.
• Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
• Responsible for budget of assigned brand(s).

Essential for the role

• University degree in Natural Science, Business or related
• Languages: Fluent German and English
• Experience with managing complex projects
• Proven brand management experience
• At least 1-2 years proven work experience in a similar role in multinational matrix company in the pharmaceuticals industry
• Experience in specialty care/hospital products
• Experience in Insight/Market Research & brand forecasting
• Planning and thinking strategically
• Business & financial understanding
• Commercial awareness
• Excellent project management skills

Desirable for the role

• Previous Hematology experience
• Experience in launching new pharma products in a competitive market
• Knowledge of the Austrian Healthcare environment

We offer

• Base salary for this position starting from €81,964 per year (full‑time basis)
• Participation in company success through bonus payments
• Company car options
• Extensive social benefits, including company pension and additional insurance
• Flexible working hours with the option for hybrid work
• Individual development opportunities
• Environmentally conscious company aiming to be climate‑neutral by 2025

Join AstraZeneca where innovation meets ambition! Our globally‑renowned team is driving rapid business growth with entrepreneurial thinking. We are committed to changing the practice of medicine by generating compelling medical evidence that transforms cancer treatment. Collaborate with experts across the industry to create impactful solutions that redefine patient care. Our culture fosters openness, transparency, and empowerment, allowing you to grow your career in a supportive environment.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry‑leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non‑discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.