Brand Manager Hematology

Novartis; Lavamünd; Hybrid; EUR 37.000 - 68.000; Vollzeit

Benefits dieser Stelle

Insurance plans

Retirement plans

Wellbeing resources

Global recognition programs

Zusammenfassung

Novartis in Bucharest, Romania seeks a Brand Manager to translate global strategies into local plans and lead cross-functional teams for growth and patient impact. You will drive omnichannel campaigns, manage budgets, and align with Sales, Medical, and Value & Access to ensure compliant execution across the brand lifecycle.

The role emphasizes data-driven decision making, patient activation, and collaboration within a hybrid work environment, with a comprehensive benefits package.

Qualifikationen

• University degree in life sciences, marketing, or related field; English and local language fluency.
• Experience in pharmaceutical brand management or marketing.
• Strong understanding of pharmaceutical markets and healthcare systems.
• Experience in omnichannel marketing and campaign execution.
• Financial acumen with budgets, forecasts, and performance.
• Strong cross-functional leadership in matrix organizations.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience with digital and AI-enabled marketing tools.

Aufgaben

• Lead brand plans across lifecycle with clear objectives and audiences.
• Translate global and regional strategies into local campaigns.
• Design and optimize omnichannel campaigns and marketing initiatives.
• Define segmentation and orchestrate customer journeys.
• Coach sales teams on messaging and engagement approaches.
• Forecast, demand planning, and budget management for brands.
• Lead product launch planning and execution.
• Collaborate cross-functionally with Sales, Medical, Value & Access.
• Monitor performance and translate insights into actions.
• Ensure compliant, ethical execution with stakeholders.

Kenntnisse

Brand management

Omnichannel marketing

Budget management

Cross-functional leadership

Strategic planning

Analytical mindset

Digital tools & AI-enabled marketing

English fluency

Ausbildung

University degree in life sciences, marketing, business, or related field

Jobbeschreibung

Salary Range: $0.00 - $0.00

Job Description Summary #LI-Hybrid

Bucharest, Romania

This role is based in Bucharest, Romania Novartis is unable to offer relocation support for this role.

The Brand Manager is accountable for translating International and Regional Therapeutic Area strategy into locally relevant brand plans and executing them to deliver sustainable growth, market share, and patient impact for assigned brands. The role leverages local insights to optimize the marketing mix across the brand lifecycle and works cross-functionally to ensure effective, compliant execution in line with Novartis values and ethics.

Key responsibilities

• Own and lead assigned brands across the lifecycle, translating global and regional strategies into impactful local brand plans with clear objectives, target audiences, key messages, and execution priorities.
• Deliver locally relevant brand strategies by leveraging customer, market, and disease insights to optimize execution and maximize patient and business impact.
• Design, execute, and continuously optimize integrated omnichannel campaigns and marketing initiatives, ensuring effective deployment of the marketing mix and measurement of results.
• Define customer segmentation and prioritization strategies and orchestrate customer journeys to deliver the right message through the right channels at the right time.
• Partner with and train sales teams on brand messaging, tactical execution, and customer engagement approaches to enhance reach and impact.
• Own brand performance, including achievement of sales, growth, and market share objectives, while leading forecasting, demand planning, and budget management activities.
• Lead product launch planning and execution, coordinate launch readiness activities, contribute to review processes, and drive follow-up actions to ensure successful market introduction.
• Lead and align cross-functional teams including Sales, Medical, Value & Access, and other stakeholders to ensure accountability and high-quality execution.
• Monitor performance through key insights, customer engagement metrics, and business outcomes, translating findings into optimization actions and strategic recommendations.
• Generate and apply customer, market, and performance insights while collaborating with production hubs and external partners to deliver compliant, high-quality initiatives and maximize content reuse.
• Drive patient activation, patient support programs, and service solutions that address non-medical barriers to care and enhance the patient treatment journey in alignment with global guidance.
• Ensure all activities comply with Novartis policies, SOPs, industry regulations, and ethical standards while maintaining active engagement with external stakeholders and healthcare professionals.

Essential Requirements

• University degree in life sciences, marketing, business, or a related field; fluency in English and the local country language; relevant experience in pharmaceutical brand management or marketing roles.
• Strong understanding of pharmaceutical markets, healthcare systems, customer needs, and industry dynamics.
• Demonstrated success in developing and executing brand strategies and tactical marketing plans.
• Proven expertise in omnichannel marketing, customer engagement, and campaign execution.
• Solid financial acumen with experience managing budgets, forecasts, and business performance.
• Strong cross-functional leadership, stakeholder management, and collaboration skills in matrix organizations.
• Ability to manage complexity, ambiguity, and multiple priorities in a fast-paced environment.
• Strategic and analytical mindset with the ability to leverage data and insights to drive decision-making.
• Experience incorporating digital and AI-enabled tools into daily work and marketing activities.
• High standards of ethics, integrity, compliance, and professional conduct.

Expected Annual Base Salary Range for role: 193,410.00 - 359,190.00 RON Annual

The base salary offered is determined based on gender-neutral objectives, such as relevant skills, competencies and experience in accordance with the Novartis pay setting policy and upon joining Novartis will be reviewed periodically.

In addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters.

The rewards of being part of our team go far beyond base pay and incentives. We also offer a variety of competitive benefits in kind to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing resources and global recognition programs.

In addition, we provide flexible and hybrid working options, where possible, and minimum 14 weeks paid parental leave.

You may be eligible for a company vehicle or a car allowance in accordance with the applicable local Novartis policies and guidelines.

Pay equity is a fundamental principle of our employment policy and reflects