User Acquisition Lead

Deel; Buenos Aires; Presencial; ARS 101.400.000 - 130.373.000; Jornada completa

Descripción de la vacante

A recruitment service company in Buenos Aires is looking for a User Acquisition Lead to drive user growth from 30M to 100M in the next year. The role requires 5-7 years of experience in user acquisition focusing on paid traffic channels. Responsibilities include owning strategy, building acquisition funnels, and mentoring teammates. Ideal candidates will have expertise in media buying and strong analytical skills, combined with a doer mindset and excellent communication abilities.

Formación

• 5-7 years of experience in user acquisition focused on paid traffic channels.
• Track record of scaling campaigns with business impact like CAC reduction.
• Expertise in media buying operations and analytics.

Responsabilidades

• Own strategy and performance across multiple paid channels.
• Monitor performance daily and drive decision-making through analysis.
• Build relationships with traffic sources for premium placements.

Conocimientos

User acquisition expertise

Performance marketing

Analytical mindset

Media buying operations

Collaboration with teams

Herramientas

GA4

Voluum

TrafficJunky

Google

Meta

Descripción del empleo

At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a User Acquisition Lead to join one of our clients' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Key Responsibilities

• Campaign Ownership and Scaling: Own the strategy and performance across multiple paid channels, initially managing one or two and expanding based on success. Mentor junior buyers and guide creative/landing page workflows, while remaining hands‑on. Build scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind.
• Run high‑velocity testing loops (creatives, audiences, placements) to improve CAC and LTV.
• Contribute to channel strategy and cross‑channel budget allocation.
• Collaborate with CMO and executive team on quarterly UA goals.
• Performance Analysis and Strategy: Monitor performance daily using tools like Voluum, GA4, and internal dashboards. Drive decision‑making through deep analysis of CPA, ROAS, retention, and cohort behavior. Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves.
• Creative & Funnel Optimization: Own the creative briefing process—define hooks, formats, and angles based on performance patterns. Collaborate closely with the content and product teams to launch and iterate on high‑converting landing pages. Implement systems to reduce creative fatigue and increase speed of testing.
• Partnership Management & Media Strategy: Build strong relationships with traffic sources and negotiate premium placements and custom deals. Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria. Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly.
• Automation & Scaling Systems: Identify opportunities to streamline acquisition processes through automation and internal tools. Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently.

Challenges & Expectations

• Scale user growth from 30 M to 100 M in the next 12 months, optimizing for CAC, ROAS, and LTV—with full ownership of performance across your assigned channels.
• Build and oversee a scalable creative engine: define briefs, testing frameworks, and creative feedback loops that drive sustained performance.
• Systematize landing page production: set the playbook to launch, iterate, and scale high‑converting pages, in close collaboration with product and design teams.
• Expand the acquisition mix: proactively identify, test, and scale new channels (direct‑buy, programmatic, or paid social), ensuring strong evaluation and rollout systems.
• Lay the foundations for a high‑performance UA team: lead by example in execution and strategy, and contribute to hiring, onboarding, and mentoring as the team grows.

Qualifications

• 5‑7 years of experience in user acquisition, performance marketing, or growth—focused on paid traffic channels (direct‑buy, programmatic, or paid social).
• Proven track record of scaling campaigns with clear business impact (e.g., CAC reduction, LTV growth, revenue lift).
• Expertise in media buying operations: deep knowledge of tracking setups, UTMs, postbacks, pixel integrations, and attribution flows.
• Hands‑on experience with platforms like Voluum, GA4, and acquisition channels such as TrafficJunky, ExoClick, TrafficStars, Meta, TikTok, or Google.
• Analytical mindset with strong decision‑making skills—comfortable owning dashboards, spreadsheets, and cohort reports.
• Strategic experience building and scaling acquisition funnels—from creative testing to landing page optimization.
• Cross‑functional leadership: ability to collaborate with product, creative, and data teams to align on growth goals.
• Experience mentoring or managing other buyers is a plus, but not mandatory.

Soft Skills

• Strong communication & collaborative skills (perfectly fluent in English).
• Goal‑oriented, ownership and commitment.
• Doer mindset—moving fast and finding the right balance between executing, planning, and strategy.
• Humble—willing to learn, open to feedback.
• Comfortable building products that are based on uncensored models and content (NSFW).