Tracking Specialist (Gtm) – Remote For Education Marketing

1801 Haleon Argentina S.A.; Rosario; Remote; ARS 61,816,000 - 92,724,000; Full time

Job summary

Lemon Adds is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture across multiple education-focused clients. You will implement tracking via Google Tag Manager, troubleshoot setup issues across paid ad platforms, and ensure airtight data collection from first click to CRM entry.

Reporting to the Data and Analytics Manager, you will help scale our education and nonprofit campaigns by evolving the tracking workflow, ensuring campaigns stay measurable and

Qualifications

• Experience implementing tracking via GTM in a multi-client environment.
• Ability to build and maintain data layers for robust measurement.
• Familiarity with browser pixels and server-side tagging where it improves accuracy.

Responsibilities

• Own tag management and deployment across GTM, build data layers, manage container structure across clients, and explore server-side tagging.
• Own conversion tracking and platform integration by wiring website activity to ad platforms using pixels and CAPI, and configure standard events for reporting.

Skills

Google Tag Manager

Web analytics

Data layer design

Conversion APIs (CAPI)

Pixel deployment

Tools

Google Tag Manager

Google Analytics

Job description

Tracking Specialist (GTM) | Remote for Marketing Agency for Education

Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors. Since launching in 2020, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.

Company Overview

Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors. Since launching in 2020, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.

Your Role

The Tracking Specialist is a key member of the agency's Data and Analytics team, owning the web analytics and pixel deployment architecture that everything downstream depends on. You'll implement tracking via Google Tag Manager, troubleshoot setup issues across every paid ad platform the agency runs, and make sure data collection from client websites is airtight, from the first click through to CRM entry. Reporting to the Data and Analytics Manager, you're joining at a pivotal moment — the agency is scaling its roster of education and nonprofit partners, and this role is instrumental in evolving the tracking workflow that keeps every campaign measurable and every report trustworthy.

You'll

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durability

• Own conversion tracking & platform integration — connect website activity to paid ad platforms (Meta, Google Ads, TikTok, LinkedIn, Snapchat) using both browser pixels and Conversion APIs (CAPI); configure standard and custom events (leads, applications, inquiries) for accurate reporting and platform optimization; configure and