Technical Seo Lead | Ai-Driven Web Optimization (Remote)

Mototech, Inc.; La Pampa; Remote; ARS 139,018,000 - 231,696,000; Full time

Job summary

Mototech, Inc. is seeking a Technical SEO Lead to oversee technical SEO across a portfolio of higher education partner accounts.

You will lead audits, write dev-ready specs, and build Claude-based tools to automate audits, QA, and content production, enabling the team to focus on editing and strategic improvements. The role emphasizes hands-on optimization, WordPress familiarity, and AI-enabled search readiness, with remote collaboration across a US-based client base.

Qualifications

• 5+ years in SEO with at least 3 focused on technical SEO, ideally across multiple sites or at an agency
• Proven track record of uncovering high-impact issues and driving fixes
• Hands-on with Google Search Console, GA4, Screaming Frog, and Ahrefs or Semrush
• Strong knowledge of WordPress, themes, plugins, redirects, and schema implementation
• Clear written communication; able to write specs for developers and client-friendly recommendations

Responsibilities

• Lead technical SEO across client accounts
• Run technical audits covering crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and broken links
• Prioritize issues by impact and defend those calls
• Write developer-ready specs and follow through until fixes are released
• Light WordPress implementation: titles, meta descriptions, plugin-level redirects, and schema with Yoast/Rank Math
• Monitor Google Search Console and GA4 to catch drops and indexing problems
• Own technical readiness for AI search (AEO/GEO) with crawler access and structured data
• Build scalable SEO systems and Claude-based tools for audits, QA, and reporting
• Create content production systems that translate briefs into near-publish-ready drafts
• Document systems, train the team, and measure time saved
• Support the team and client success; be go-to resource on technical questions
• Join client calls for deep technical topics with SEO Lead
• Evaluate emerging search technologies and recommend new tools and workflows

Skills

Clear written communication

Multi-account ownership

Prioritization & decision making

Stakeholder collaboration

Education

Higher education or related field (not required)

Tools

Google Search Console

GA4

Screaming Frog

Ahrefs

Semrush

WordPress

Yoast

Rank Math

Claude (AI workflows)

Job description

Technical SEO Lead | Remote for U.S.-Based Higher Education Marketing Agency

Our client is a performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors. They combine strategy, creative, and data-driven execution to help universities and organizations achieve measurable growth in enrollments, applications, inquiries, and awareness.

Your Role

As Technical SEO Lead, you'll be the technical SEO expert across a portfolio of higher education partner accounts. Your work improves their visibility in traditional search, answer engines, and generative AI search.

The role has two sides. The first is technical SEO: you find the issues that affect rankings and traffic, write specs developers can act on, and follow through until fixes are live. The second is building Claude-based tools and workflows that reduce manual work in audits, reporting, QA, and content production. That way the team spends its time editing and reviewing rather than starting from scratch.

You'll work alongside the SEO Lead and support the Executive Director of SEO.

You'll

Lead technical SEO across client accounts

Run technical audits covering crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and broken links

Prioritize issues by impact and effort, and defend those calls

Write dev-ready specs for web developers and client teams, then follow through until fixes are released and verified

Handle light WordPress implementation yourself: titles, meta descriptions, plugin-level redirects, and schema through tools like Yoast or Rank Math

Monitor Google Search Console and GA4 to catch drops, errors, and indexing problems before clients do

Own technical readiness for AI search (AEO/GEO): crawler access, structured data, entity optimization, and content structure that LLM-driven search can parse and cite

Build the systems that scale the SEO service

Design and build Claude-based tools, agents, and workflows for technical audits, issue prioritization, reporting, and QA

Build content production systems that convert briefs, client rules, and optimization targets into near-publish-ready drafts

Translate team standards (writing rules, client guidelines, audit checklists) into reusable systems the whole team can run

Connect Search Console, GA4, crawl exports, and Ahrefs/Semrush into workflows that surface what needs attention

Document each system, train the team on it, and measure whether it saves time or improves results, retiring the ones that don't

Support the team and client success

Act as the team's go-to resource on technical questions

Join client calls when a deep technical topic needs expert explanation, with the SEO Lead leading the conversation

Evaluate emerging search technologies and recommend new tools, processes, and workflows

You Bring

5+ years in SEO, with at least 3 focused on technical SEO, ideally at an agency or across multiple sites at once

A track record of uncovering the highest-impact issues on a site, prioritizing them, and getting them fixed. We care more about your judgment than the length of your checklist.

Deep hands-on experience with Google Search Console, GA4, Screaming Frog, and Ahrefs or Semrush

Strong working knowledge of WordPress: how themes, plugins, redirects, and schema work, and enough to spec fixes precisely even when you're not the one building them

Advanced, hands-on experience with Claude, including building agents and AI-assisted workflows that other people use in real work

Clear written communication. You can write a spec a developer can act on and a recommendation a client can understand.

Comfort owning outcomes across many accounts at once without waiting to be told what's next

Bonus Points

Experience with AI search visibility (AEO/GEO) and how LLM-driven search finds and cites content

Familiarity with Grammarly, Asana, or similar tools used across content and delivery teams

Experience in higher education or enrollment marketing

What's Offered

Fully remote work

Compensation based on experience; share your target range

A portfolio of higher education partner accounts with different sites and technical setups

Hands-on work in SEO, AEO, and GEO as AI search changes how students find schools

Direct influence on how the agency's SEO service runs, through the systems you build and document

Interview Process

1. Application Review: resume and SEO experience
2. Intro Call: background, technical expertise, and client experience
3. Hiring Manager Interview: SEO strategy, technical knowledge, and analytics
4. Team Interview: collaboration, communication, and problem-solving approach
5. Offer Stage: final discussions and onboarding