SEO Strategist, Senior Living (Remote, Arequipa)

Blacksmith Agency; Comisión de Fomento de Perú; Remote; ARS 108,178,000 - 169,994,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Strategist for Senior Living to own search for a book of senior living clients. You’ll steer the technical roadmap, content priorities, and the ranking narrative when clients ask what moved.

You will coordinate with writers and AI for drafts, manage local and multi-location SEO, and report progress in GA4 and Search Console. Strong English on live calls with US clients is required.

Qualifications

• 3+ years hands-on SEO including audits and fixes.
• Experience with multi-location or senior living is a plus.
• Clear spoken English with US clients on live calls.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities with writers/AI.
• Achieve visibility in AI search: Google AI Overviews, ChatGPT, Perplexity alongside organic results.
• Links, local search and multi-location SEO for clients.
• GA4 and Search Console reporting; quarterly client roadmaps.

Skills

SEO experience

Search Console

GA4

Screaming Frog

Ahrefs/Semrush

Agency experience

English communication

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI‑first digital agency. As SEO Strategist, Senior Living you own search for a book of senior living clients (senior living operators and home care agencies with many communities): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on‑page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi‑location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands‑on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi‑location businesses is a strong plus.