Senior Paid Media Specialist

Thrive Internet Marketing Agency; Argentina; Remote; ARS 131,276,000 - 200,775,000; Full time

Benefits offered by this job

Remote work

Competitive compensation

Bonuses

Generous PTO

Wellness allowances

Remote work stipend

Parental leave

Charity matching

Job summary

Thrive Internet Marketing Agency is seeking a Senior Paid Media Specialist to own the paid acquisition engine across Google Ads, LinkedIn, and Meta. The role requires hands-on expertise, data-driven decision making, and collaboration with sales for pipeline growth. The position is remote with daily overlap with U.S.

Central Time. You will design scaled campaigns, maintain tracking accuracy, and continuously test offers and funnels to drive measurable business growth.

Qualifications

• 5+ years hands-on Google Ads experience
• 3+ years LinkedIn Ads for B2B
• 3+ years Meta Ads for B2B
• Google Ads certifications with Performance Max/Measurement/Display
• GA4 certification required
• Budget management of $5,000–$25,000+ per month
• Strong tracking: GA4, GTM, offline imports, CRM integrations
• Fluent written and spoken English

Responsibilities

• Own Thrive's paid acquisition end to end: strategy, build, launch, optimization and budget pacing across Thrive's Google Ads accounts
• Drive lead volume and lead quality together
• Design a clean account structure to maximize data and learning
• Run national and local campaigns side by side
• Own conversion tracking and data integrity: GA4, GTM, Calendly, form, call tracking, offline imports
• Close the loop with sales: feed CRM leads into Ads, set conversion values
• Protect budget from junk: filters, negative keywords, weekly reviews
• Build and test offers and funnels with CRO and landing pages
• Test new channels beyond Search: YouTube, Performance Max, Meta, LinkedIn
• Report weekly on pipeline and revenue influenced
• Use AI tools for audits and reporting with human oversight

Skills

Google Ads

LinkedIn Ads

Meta Ads

GA4

Google Tag Manager

CRM integrations

Data analysis

English communication

Education

Bachelor's degree or equivalent experience

Tools

Unbounce

Webflow

WordPress

Looker Studio

Google Ads scripts

Zoho CRM

HubSpot

Salesforce

Job description

Senior Paid Media Specialist (Remote / Digital Marketing / Full-Time)

Thrive Internet Marketing Agency is a full-service digital marketing agency headquartered in Arlington, Texas, with a talented team of over 150 members, known as “Thrivers,” from 10 countries worldwide. Founded by Matt Bowman in 2005, Thrive has earned a strong reputation for sustainable, strategic growth by prioritizing relationships and results for our clients.

Our Core Values shape a culture where team members thrive and clients succeed. Known for our award-winning culture and exceptional employee experience, Thrive is proud to maintain a 5.0 overall rating on Glassdoor — a reflection of our commitment to people, collaboration, growth and doing meaningful work together. Recognized as an industry leader by Google, AI search platforms, our clients and word of mouth, Thrive has earned a spot on the INC 5000 list for seven consecutive years.

We’re looking for an experienced Senior PPC Specialist to join our Demand Generation team and own the paid acquisition engine that drives Thrive’s growth. You’ll be responsible for turning advertising spend into qualified leads, sales opportunities, and revenue.

This is a senior, hands-on role for someone who knows Google Ads inside and out, understands how paid search connects to the sales pipeline, and makes decisions based on business outcomes rather than clicks alone.

Thrive serves businesses across the United States with a full range of digital marketing services, including SEO, PPC, web design, social media, ecommerce marketing, AI visibility, and local marketing. In this role, you’ll work closely with sales leadership and internal teams to build, optimize, and scale campaigns that generate measurable business growth.

Schedule: Remote, with at least four hours of daily overlap with U.S. Central Time.

In This Role, You’ll Get To:

• Own Thrive's paid acquisition end to end: strategy, build, launch, optimization and budget pacing across Thrive's own Google Ads account, with targets set on qualified leads and pipeline.
• Drive lead volume and lead quality together. Grow clicks and leads first, then tighten towards sales-qualified leads (SQLs) and closed deals.
• Design a clean account structure (brand, core services, ecommerce, industry verticals, location) so every campaign has enough budget and data to learn.
• Run national and local campaigns side by side, deciding where to go wide for volume and where to focus (for example DFW verticals).
• Own conversion tracking and data integrity: GA4, Google Tag Manager, Calendly and form tracking, call tracking, enhanced conversions and offline conversion imports from our CRM (Zoho). Primary vs secondary actions set correctly, nothing counted twice.
• Close the loop with sales: feed CRM lead stages back into Google Ads, set realistic conversion values, and move to value-based bidding when volume supports it.
• Protect budget from junk: spam and bot filtering, search partner testing, negative keyword lists and weekly search-term reviews.
• Build and test offers and funnels with sales and web: landing pages, lead magnets (such as our free website offer), CRO and A/B tests.
• Test new channels beyond Search when the data supports it: Demand Gen, YouTube, Performance Max, Meta and LinkedIn.
• Report weekly on pipeline, not vanity metrics: spend, leads, SQLs, cost per SQL, pipeline and revenue influenced, with a clear view of what changed and why.
• Be the in-house expert: turn outside advice into a clear, prioritised plan and document changes so the team stays aligned.
• Use AI well: adopt AI agents and automation for audits, reporting, search-term reviews and ad copy, keeping human judgment on decisions that matter.

You Could Be a Great Fit for This Role If You Have:

A Bachelor’s degree or equivalent experience in fields such as Marketing, Communications, Advertising, Journalism, Information Systems, or related areas.

• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication skills, both written and verbal, with the ability to explain complex concepts to non-technical team members.
• Creative problem-solving skills and a proactive attitude towards overcoming challenges.

Essential Relevant Skills and Experience:

• 5+ years of hands-on Google Ads, including at least 2 years running demand generation or lead gen for a B2B or agency/services business.
• 3+ years of hands-on LinkedIn Ads for B2B lead gen
• 3+ years of hands-on Meta Ads for B2B lead gen
• Current Google Ads certifications: Search plus at least one of Performance Max, Measurement or Display. Google Analytics (GA4) certification required.
• Proven pipeline results. Be ready to walk us through 2–3 accounts you owned: starting point, what you changed, and the numbers in leads, SQLs, cost per SQL or revenue, not just CTR and CPC.
• Budget experience of $5,000–$25,000+ per month in a single account, with disciplined pacing.
• Strong tracking skills: GA4, Google Tag Manager, offline conversion imports and CRM integrations, set up and debugged without a developer.
• Smart Bidding judgment: you know when Maximize Clicks, Maximize Conversions, tCPA or value-based bidding fit, and how much data each needs.
• Commercial mindset: comfortable working with sales on lead quality, offers and handoff, and judged on revenue.
• Fluent written and spoken English, clear communication with senior stakeholders, and the ability to explain a bad week honestly.
• Self-directed: you make decisions, document them and own the outcome.

Other Beneficial Skills and Experience:

• ChatGPT Ads for B2B lead gen
• Zoho CRM, HubSpot or Salesforce experience
• Marketing agency background, either in-house growth or client-side
• Landing page tools (Unbounce, Webflow, WordPress) and CRO testing
• Looker Studio dashboards and Google Ads scripts
• Microsoft Ads
• Claude skills and/or familiarity
• Familiarity with ads in AI search surfaces (AI Overviews, ChatGPT ads)

Technical Requirements:

• Reliable, fast internet connection and a dependable computer setup.

Thrive’s Commitment to You:

Remote Work and Flexibility: We value work-life balance and embrace remote work.

Growth and Development: We support continuous professional growth through learning opportunities.

Collaborative Culture: We foster a team environment that values creativity and diverse perspectives.

Entrepreneurial Spirit: We encourage innovation and ownership in your role.

Recognition and Rewards: We recognize and celebrate outstanding contributions.

• Competitive compensation
• Company bonuses
• Generous paid time off
• Wellness allowances for global Thrivers
• Remote work stipends for setting up your workspace
• Parental leave
• Charity matching program
• An exceptional culture and much more!

Check out our website: https://thriveagency.com/

Our Interview Process:

We follow a multi-step interview process that allows you to get to know us as we get to know you. We believe in a thorough approach to ensure a good fit for everyone involved.