Retention Marketing Automation Specialist

Trafilea; A distancia; ARS 9.750.000 - 12.500.000; A tiempo parcial

Descripción de la vacante

A Consumer Tech Platform is looking for a third-party consultant to enhance their email automation and HTML optimization processes. The role requires robust experience in Marketing Automation, strong HTML skills, and familiarity with data-driven decision making. You will design automated campaigns and build a standardized framework while training the growth marketing team. This position is remote, offers a competitive USD salary, and is aimed at driving significant brand growth through innovative automation strategies.

Servicios

100% Remote

Competitive USD salary

Paid time off

Formación

• 5+ years in Marketing Automation, CRM, Retention, or technical lifecycle roles.
• Proven experience in eCommerce.
• Advanced English skills required.

Responsabilidades

• Design and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push.
• Map and standardize email templates and HTML structure.
• Build a reusable automated campaign framework.

Conocimientos

HTML experience

Python scripting

SQL

Marketing Automation

CRM

Communication skills

Documentation skills

eCommerce experience

Herramientas

Iterable

Klaviyo

Braze

Salesforce Marketing Cloud

Segment.io

Descripción del empleo

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over 12M+ customers and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We are building technology and an AI-driven marketing platform to lead the AI marketing transformation—driving innovation, incremental growth, creative intelligence, and smarter budget allocation. Our platform empowers teams to make data-driven decisions, accelerate experimentation, and unlock the next era of performance and creativity.

Why Trafilea

• We build and scale our own globally loved DTC brands.
• We invest in AI and automation like few others in e-commerce.
• We test fast, grow fast, and help you do the same.
• Be part of a dynamic, diverse, and talented global team.
• 100% Remote, USD competitive salary, paid time off, and more.

We are specifically looking for a third-party consultant — plug‑and‑play, highly hands‑on, and able to create impact fast. Our main current challenges are email automation and HTML optimization, and we need someone comfortable working with a strong growth marketing team that has limited coding expertise.

You will map all existing email templates, optimize our HTML structure, and build a standardized end-to-end automation framework. A key part of your work will be training the team so they can independently build and manage automations after your engagement.

What you’ll do

• Design and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push.
• Map and standardize email templates and HTML structure.
• Build a reusable automated campaign framework.
• Set up at least 3 core automated use cases (welcome, abandonment, winback, etc.).
• Identify and expose customer attributes from Segment.io.
• Improve deliverability, personalization, and performance.
• Create documentation and train the team end-to-end on automation setup and deployment.
• Work with Data, BI, and Engineering to ensure data quality and integrations.
• Lead A/B testing and continuous optimization across journeys.

What we’re looking for

• 5+ years in Marketing Automation, CRM, Retention, or technical lifecycle roles.
• Strong HTML experience for email templating and optimization.
• Python scripting experience; SQL strongly preferred.
• Proven experience in eCommerce (preferably apparel).
• Experience with platforms such as Iterable, Klaviyo, Braze, Insider, Salesforce Marketing Cloud, etc.
• Experience with CDPs (Segment.io a strong plus).
• Strong understanding of lifecycle metrics: activation, churn, LTV, conversion.
• Excellent communication and documentation skills.
• Advanced English.