Technical SEO Lead | Remote for U.S.-Based Higher Education Marketing Agency
Our client is a performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors. They combine strategy, creative, and data-driven execution to help universities and organizations achieve measurable growth in enrollments, applications, inquiries, and awareness.
Your Role
As Technical SEO Lead, you'll be the technical SEO expert across a portfolio of higher education partner accounts. Your work improves their visibility in traditional search, answer engines, and generative AI search.
You'll
- Lead technical SEO across client accounts
- Run technical audits covering crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and broken links
- Prioritize issues by impact and effort, and defend those calls
- Write dev-ready specs for web developers and client teams, then follow through until fixes are released and verified
- Handle light WordPress implementation yourself: titles, meta descriptions, plugin-level redirects, and schema through tools like Yoast or Rank Math
- Monitor Google Search Console and GA4 to catch drops, errors, and indexing problems before clients do
- Own technical readiness for AI search (AEO/GEO): crawler access, structured data, entity optimization, and content structure that LLM-driven search can parse and cite
- Build the systems that scale the SEO service
- Design and build Claude-based tools, agents, and workflows for technical audits, issue prioritization, reporting, and QA
- Build content production systems that convert briefs, client rules, and optimization targets into near-publish-ready drafts
- Translate team standards (writing rules, client guidelines, audit checklists) into reusable systems the whole team can run
- Connect Search Console, GA4, crawl exports, and Ahrefs/Semrush into workflows that surface what needs attention
- Document each system, train the team on it, and measure whether it saves time or improves results, retiring the ones that don't
- Act as the team's go-to resource on technical questions
- Join client calls when a deep technical topic needs expert explanation, with the SEO Lead leading the conversation
- Evaluate emerging search technologies and recommend new tools, processes, and workflows
You Bring
- 5+ years in SEO, with at least 3 focused on technical SEO, ideally at an agency or across multiple sites at once
- A track record of uncovering the highest-impact issues on a site, prioritizing them, and getting them fixed. We care more about your judgment than the length of your checklist.
- Deep hands-on experience with Google Search Console, GA4, Screaming Frog, and Ahrefs or Semrush
- Strong working knowledge of WordPress: how themes, plugins, redirects, and schema work, and enough to spec fixes precisely even when you're not the one building them
- Advanced, hands-on experience with Claude, including building agents and AI-assisted workflows that other people use in real work
- Clear written communication. You can write a spec a developer can act on and a recommendation a client can understand.
- Comfort owning outcomes across many accounts at once without waiting to be told what's next
Bonus Points
- Experience with AI search visibility (AEO/GEO) and how LLM-driven search finds and cites content
- Familiarity with Grammarly, Asana, or similar tools used across content and delivery teams
- Experience in higher education or enrollment marketing
What’s Offered
- Fully remote work
- Compensation based on experience; share your target range
- A portfolio of higher education partner accounts with different sites and technical setups
- Hands-on work in SEO, AEO, and GEO as AI search changes how students find schools
- Direct influence on how the agency's SEO service runs, through the systems you build and document
Interview Process
- Application Review: resume and SEO experience
- Intro Call: background, technical expertise, and client experience
- Hiring Manager Interview: SEO strategy, technical knowledge, and analytics
- Team Interview: collaboration, communication, and problem-solving approach
- Offer Stage: final discussions and onboarding
Hoy