Remote Senior Lifecycle Growth Marketer

Optery; Rosario; Remote; ARS 185,448,000 - 278,173,000; Full time

Benefits offered by this job

Unlimited PTO

Direct line to CEO

Fully remote from LATAM

US business hours

Job summary

Optery is seeking a Digital Marketing Director (Client Accounts + Paid Media + AI) to own 6–10 client accounts across paid media, websites, CRM, and creative. You will review options, approve them or request fixes, and report to the CEO while collaborating with founders.

Fully remote LATAM contractor role with US business hours. You’ll direct Claude-powered features, define specs, test them, and ensure scalable growth as the company expands, taking over the approval queue by day 90.

Qualifications

• 7+ years running marketing or growth for clients or agencies.
• Final say on client ad spend, creative, or pricing.
• Daily work with Claude or similar AI tools and verifiable releases.

Responsibilities

• Lead 6–10 client accounts across paid media and websites.
• Approve Google Ads and Meta builds before launch.
• Adjust budgets, bids, and prune low-performing terms.
• Own conversion tracking across GTM, GA4, and offline CRM imports.
• Direct WordPress rebuilds, then go-live with redirects.
• Connect CRMs, call tracking, and forms for end-to-end leads.
• Approve client pricing changes and promotions.
• Sign off on weekly and monthly client reports.

Skills

Marketing leadership

Agency experience

Client relationship

English proficiency

Tools

Google Ads

Meta

GTM

GA4

WordPress

SQL

GitHub

Supabase

Job description

Digital Marketing Director (Client Accounts + Paid Media + AI) | Multi-Location Brands | Remote (...

Our client is a marketing team that works inside businesses with many locations, such as senior living communities, med spas, dental and healthcare groups, cannabis retailers, and schools. Its clients are in the US and Canada, and they pay a flat fee instead of a percentage of ad spend.

The company runs on Claude and has built its own operating system and client portal. AI agents do most of the production, so a small team can run a lot of client work.

Your Role

As Digital Marketing Director, you're the final decision-maker on 6 to 10 client accounts, across paid media, websites, CRM, and creative. Agents and teammates bring you options, and you pick one, approve it, or send it back with the exact fix.

You report to the CEO and work as a peer to the founders. You'll start by taking over the approval queue on every active account. By day 90, delivery runs without the CEO in the loop, and you've built the tool or process that lets the team take on 5 more accounts with the same people.

Part of the job is building. You'll release features to the internal platform by directing Claude Code: you write the spec, test it on staging, and merge it. You don't need to be an engineer, but you do need to know exactly what you want and check that you got it.

This isn't an account manager role. If you've mostly passed the calls on spend, creative, or pricing to someone else, or you'd rather delegate to a team of specialists, it probably isn't the right fit.

You'll

Run the client relationship with owners, executive directors, and sales teams

Approve Google Ads and Meta builds before launch

Adjust budgets and bids, and cut the search terms that bring no leads

Own conversion tracking across GTM, GA4, and offline imports from the CRM

Direct WordPress rebuilds, then own go-live, redirects, and Search Console

Connect CRMs, call tracking, and forms so each lead can be followed to the sale

Approve client pricing changes, promotions, and policy pages

Sign off on weekly and monthly client reports before they go out

You Bring

7+ years running marketing or growth for clients or at an agency

Final say on a client's ad spend, creative, or pricing, and you can name the decision

Google Ads and Meta campaigns you built and managed yourself

Daily work with Claude or a similar tool, and something real you released through it, like a site, an ad build, an automation, or code

The habit of checking AI output before it goes live

Comfort with tag managers, CRMs, DNS, and webhooks

Near-native English, and confidence saying no to a client on a call

The drive to grow with the company as it takes on more accounts

Bonus Points

Marketing work in senior living, med spas, dental, healthcare, cannabis retail, or education

Experience with industry CRMs such as ALIS, Pagoda, or Dutchie

Advertiser verification, A2P 10DLC registration, or HIPAA and cannabis ad rules handled yourself

WordPress beyond the editor, like themes, plugins, or a staging-to-production deploy

SQL, GitHub pull requests, or Supabase

What's Offered

Fully remote, full-time contractor role from LATAM

Working hours on US business hours

Paid in USD as a contractor. Share the range that fits your level and we'll go from there

Unlimited PTO, used responsibly, and you choose which holidays to take

A direct line to the CEO, with the founders as your peers

Room to grow as the company takes on more accounts

Interview Process

• First Call: A 30‑minute conversation with atomic HR
• CEO Interview: The accounts you've run and the decisions that were yours
• Co‑founder Interview: How you'd work as a peer, and the