Remote Multichannel Paid Media Specialist | Roi Focus

Marketers by Adlatina; Buenos Aires; Remote; ARS 92,724,000 - 139,086,000; Full time

Benefits offered by this job

100% remote

Flexible hours

Direct ownership of high-value cuentas

Job summary

Marketers by Adlatina is hiring a hands-on Paid Media Specialist to own Meta Ads for ecommerce accounts end-to-end. You’ll run campaigns daily, optimize for ROAS, and clearly explain your decisions and results to stakeholders.

The role emphasizes performance, not a CMO function, with 100% remote work and flexible hours. You’ll manage budgets, test creative and audiences, and drive scale for ecommerce brands.

Qualifications

• 3+ years running Meta Ads hands-on with ecommerce experience.
• Experience managing monthly Meta budgets for a single account.
• Strong audience strategy, creative testing, and scaling methods.
• Clear, concise English communication and decision explanations.

Responsibilities

• Build, launch, and optimize Meta Ads campaigns for ecommerce.
• Manage budgets and pacing; balance volume vs efficiency.
• Create and maintain testing roadmaps (creatives, audiences, offers).
• Analyze performance daily/weekly and report actions and impact.
• Collaborate with creative/CRO/analytics to improve conversions and post-click performance.

Skills

Meta Ads

Ecommerce

Audience strategy

Creative testing

Account structure

Performance diagnosis

English communication

Tools

Shopify

GA4

Tag Manager

Attribution troubleshooting

Job description

Paid Media Specialist (Meta) | ECommerce | Remote (LATAM)

We’re hiring a hands‑on Paid Media Specialist who can own Meta Ads for eCommerce accounts end-to-end. This is a performance role (not a CMO/manager role): you’ll be in-platform daily, launching and optimizing campaigns, and you’ll be expected to clearly explain what you did, why you did it, and what results you drove.

About the Role

We’re hiring a hands‑on Paid Media Specialist who can own Meta Ads for eCommerce accounts end-to-end. This is a performance role (not a CMO/manager role): you’ll be in-platform daily, launching and optimizing campaigns, and you’ll be expected to clearly explain what you did, why you did it, and what results you drove.

What success looks like in the first 60–90 days

• Take over (or build) a Meta account structure that can scale profitably: prospecting + retargeting, clear campaign/ad set logic, clean naming, and reporting.
• Improve efficiency and scale: better MER/ROAS, lower CPA, improved CTR/CVR through testing.
• Establish a repeatable creative testing system in partnership with creative (briefs, angles, iterations, learnings).
• Own measurement hygiene: pixel/CAPI checks, events, attribution approach, and clear performance readouts.

What You’ll Do

• Build, launch, and optimize Meta Ads campaigns for eCommerce (prospecting, retargeting, catalog/DPA when relevant).
• Manage budgets and pacing; make clear tradeoffs between volume vs efficiency.
• Create and maintain testing roadmaps (creative, audiences, offers, landing pages) and summarize learnings.
• Analyze performance daily/weekly and communicate actions taken (what changed, why, impact).
• Partner with creative/CRO/analytics to improve conversion rate and post‑click performance.
• Ensure tracking and reporting are reliable (Pixel + CAPI, GA4 basics, UTMs, attribution discussion).

Must‑Have Experience

• 3+ years running Meta Ads hands‑on (not just overseeing).
• Proven eCommerce performance experience (not lead gen only) with clear examples.
• Experience managing monthly spend on Meta for a single account (tell us the largest monthly Meta budget you personally managed in one account).
• Strong fundamentals: audience strategy, creative testing, account structure, scaling methods, and performance diagnosis.
• Clear English communication: concise answers, structured thinking, and ability to explain decisions.

Nice‑to‑haves

• Google Ads experience (Search/Shopping/YouTube) is a plus, but Meta is the priority.
• Experience working with U.S.-based eCommerce brands/agencies.
• Experience with Shopify, GA4, Tag Manager, and basic attribution troubleshooting.

What You’ll Get

• Competitive pay based on experience and location.
• 100% remote with flexible hours.
• Direct ownership of high‑value accounts (budgets scaling to $500K+/mo).
• Strategic influence over campaign direction and creative planning.
• Opportunity to help brands scale beyond $10M+ in annual revenue.

If you’re strongest on Google Ads and only occasionally run Meta, this likely won’t be the right fit. We need someone who can lead Meta performance from day one.