Remote LinkedIn Lead Gen Growth Architect

Scale Up Recruiting Partners; Neuquén; Presencial; ARS 133.982.000 - 178.643.000; Jornada completa

Descripción de la vacante

Scale Up Recruiting Partners is seeking a Founding LinkedIn Outbound Campaign Strategist for a client, an AI startup building an outbound platform. The role emphasizes defining audience, crafting messaging, and owning campaigns from strategy to optimization.

You will drive ICP research, segment targeting, and messaging that elicits genuine responses and qualified meetings, leveraging advanced tools and data to iterate rapidly.

Formación

• Build and optimize B2B outbound LinkedIn campaigns.
• Identify strongest ICPs, segments, triggers and angles.
• Write concise, human, non-generic messages.

Responsabilidades

• Learn each client’s product, market, customers, positioning, and sales process.
• Identify ICPs, segments, triggers, and campaign angles.
• Build targeted prospect lists using LinkedIn Sales Navigator and data sources.
• Determine who to target, why they would care, and timing relevance.
• Write connection requests, messages, and variations.
• Launch LinkedIn outbound campaigns using the company platform.
• Monitor metrics: acceptance, reply, meetings, attendance, lead quality.
• Identify underperforming campaigns and adjust.
• Run structured tests across audiences, offers, messaging, CTAs.
• Review replies to understand market signals.
• Pause weak campaigns and scale successful ones.
• Maintain campaign docs with tests and learnings.
• Turn wins into repeatable playbooks.

Conocimientos

ICP research

Targeting

Outbound copywriting

LinkedIn Sales Navigator

Campaign management

Data-driven decision making

Ownership

Herramientas

Clay

Apollo

Instantly

HeyReach

Expandi

Smartlead

Unipile

Descripción del empleo

Scale Up Recruiting Partners is seeking a Founding LinkedIn Outbound Campaign Strategist for a client, an AI startup building an outbound platform. The role emphasizes defining audience, crafting messaging, and owning campaigns from strategy to optimization.

You will drive ICP research, segment targeting, and messaging that elicits genuine responses and qualified meetings, leveraging advanced tools and data to iterate rapidly.