Remote Higher-Ed Marketing Analytics Lead

Paired; Buenos Aires; A distancia; ARS 138.361.000 - 199.855.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

100% remote role

Remote-friendly culture

Descripción de la vacante

Paired is seeking a Data & Analytics Manager to lead reporting, analytics strategy, and performance insights for universities and nonprofit partners. You will transform complex marketing and CRM data into clear, actionable insights that guide smarter decisions and improve campaign performance.

You’ll work with Paid Media, Account Services, Leadership, and external partners to build dashboards, identify trends, and support strategic marketing decisions through data.

Formación

• 5+ years of analytics or marketing data experience.
• Strong reporting, dashboard, and data visualization skills.
• Experience with marketing KPIs and lead reporting.
• Familiarity with CRM systems like Salesforce, HubSpot, or Slate.
• Analytical, organized and solutions-oriented mindset.
• Strong communication and collaboration skills.
• Comfortable in fast-paced agency environments.
• Native or near-native English fluent.

Responsabilidades

• Build and maintain dashboards and reporting systems.
• Analyze marketing and CRM data to identify trends and opportunities.
• Monitor campaign performance and provide actionable insights.
• Support conversion tracking and data accuracy across platforms.
• Collaborate with Paid Media, Account Services, and Leadership teams.
• Help improve analytics processes and reporting operations.
• Research new tools and solutions to support growth.

Conocimientos

Analytics

Dashboards

Reporting

CRM systems

Herramientas

Salesforce

HubSpot

Slate

Descripción del empleo

Data & Analytics Manager - Remote | LATAM | Performance Marketing for Universities

A mission-driven performance marketing agency is hiring a Data & Analytics Manager to lead reporting, analytics strategy, and performance insights across higher education and nonprofit partners. This role is centered on transforming complex marketing and CRM data into clear, actionable insights that help teams make smarter decisions and improve campaign performance.

You’ll work closely with Paid Media, Account Services, Leadership, and external partners to build dashboards, identify trends, improve reporting systems, and support strategic marketing decisions through data.

This is a remote role, paid in USD, with compensation based on experience and scope.

About the Agency

This agency works exclusively with universities and nonprofit organizations — partners doing work that improves communities and expands opportunity.

Their mission is simple:

To build a better agency for organizations building a better world.

They combine sharp strategy, creative excellence, and data-driven execution to drive meaningful outcomes like enrollments, applications, inquiries, donations, and awareness.

The culture is built around high ownership, strong collaboration, and continuous improvement. They care deeply about both results and relationships — internally and externally.

What You’ll Do

• Build and maintain dashboards and reporting systems
• Analyze marketing and CRM data to identify trends and opportunities
• Monitor campaign performance and provide actionable insights
• Support conversion tracking and data accuracy across platforms
• Collaborate with Paid Media, Account Services, and Leadership teams
• Help improve analytics processes and reporting operations
• Research new tools and solutions to support growth

What We’re Looking For

• 5+ years of analytics or marketing data experience
• Strong reporting, dashboard, and data visualization skills
• Experience with marketing KPIs and lead generation reporting
• Familiarity with CRM systems like Salesforce, Hubspot, or Slate
• Analytical, organized, and solutions-oriented mindset
• Strong communication and collaboration skills
• Comfortable working in fast-paced agency environments
• Native or near-native English fluency

Bonus Points

• Experience in higher education marketing
• Experience with Paid Media or SEO performance reporting
• Exposure to CRO (conversion rate optimization) initiatives
• Experience managing analysts, contractors, or analytics resources
• Agency experience supporting multiple client accounts
• Familiarity with predictive analytics or statistical analysis techniques

What You’ll Get

• Competitive USD compensation based on experience and scope
• 100% remote role
• High-impact strategic work across marketing and analytics
• Collaborative, systems-minded, mission-driven culture
• Strong ownership and growth opportunitiesthe chance to help organizations doing meaningful work make smarter, data-driven decisions

Why This Role Might Be a Fit

• You genuinely enjoy turning messy data into clear insights
• You like solving problems and improving systems
• You think strategically but also enjoy hands-on analytics work
• You’re comfortable communicating with both technical and non-technical teams
• You care about accuracy, performance, and continuous improvement
• You want your work to support mission-driven organizations making real impact

Interview Process

• Application Review - resume + relevant analytics experience
• Intro Call - background, reporting experience, and marketing analytics exposure
• Technical/Analytics Interview - dashboards, KPIs, reporting systems, and analysis approach
• Interview w/ the Team - collaboration style and communication approach
• Interview w/ Leadership - strategic fit and long-term growth potential
• Offer
• Hire - Welcome to the team!

Timeline

usually 3-4 weeks.