Remote Growth & Google Ads Strategist For Dtc Brands

Sweat Pants Agency Llc; Rosario; Remoto; ARS 108.125.000 - 185.357.000; Tempo pieno

Descrizione del lavoro

Sweat Pants Agency LLC is hiring a Google Ads Media Buyer / Growth Strategist for a fully remote role. You will own multiple Google Ads accounts end-to-end for DTC and eCommerce brands, driving measured growth and clear accountability.

You will own client communications, perform audits, shape attribution strategies, and manage brand vs. non-brand activity with a data-driven mindset. US Eastern business hours are required for client calls.

Competenze

• Own a set of DTC accounts as strategist, buyer, and client contact.
• Audit campaigns before touching anything; review structure, bidding, feed, landing pages.
• Separate brand and non-brand campaigns and report them distinctly.
• Remote role; must handle US Eastern hours for client calls.

Mansioni

• Own a set of DTC accounts as strategist, buyer, and the client’s direct point of contact; budgets range from $5k/mo to six figures.
• Audit client accounts before making changes: structure, keywords vs search terms, negatives, bidding strategy, impression share, feed health, landing pages, audiences, and conversion tracking.
• Run brand and non-brand campaigns as distinct businesses and report separately to show impact.
• Analyze PMax performance and attribution, ensuring alignment with incremental impact rather than just CAC.
• Own the feed and Merchant Center hygiene, product titles, promotions, and how it feeds Shopping and PMax.

Conoscenze

Google Ads

Attribution modeling

Client communication

Strategic thinking

Data analysis

Strumenti

Google Merchant Center

Loom

Vercel

Shopify

Descrizione del lavoro

Google Ads Media Buyer / Growth Strategist (Remote)

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

You would own a set of our Google accounts end to end.

Here is what "end to end" actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else's summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client's Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client's point of contact. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

Requirements

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google's automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and P