Remote Growth Architect: Paid Search for DTC Brands

Atomic Hr; Buenos Aires; Remote; ARS 139,086,000 - 231,811,000; Full time

Job summary

Sweat Pants Agency seeks a Paid Search Strategist for DTC/eCommerce, fully remote. You will own the entire funnel from feed to landing pages, coordinating directly with clients and delivering proven results beyond simple ROAS.

You will audit, optimize, and defend decisions, balancing brand vs direct growth while leveraging AI tools to build assets and landing pages. Remote role with US Eastern hours.

Qualifications

• Hands-on experience managing DTC/eCommerce campaigns with real spend.
• Ability to own client relationships and present plans and results.
• Capability to audit accounts thoroughly before making changes.
• Experience separating brand and non-brand strategies with clear reporting.
• Understanding of PMax and its limitations with branded mix.
• Ability to monitor and limit Google's automation while optimizing performance.
• Ownership of product feed, Merchant Center hygiene, and promotions.
• Experience configuring and interpreting GA4/GTM tracking and conversions.
• A track record of diagnosing bottlenecks and delivering fixes.
• Willingness to build landing pages/assets as needed.

Responsibilities

• Own a set of DTC accounts as strategist, buyer, and client contact.
• Own the client relationship; no middleman between you and the client.
• Audit accounts first; walkthrough Loom to explain findings.
• Run brand and non-brand as separate businesses with clear reporting.
• Know what PMax is doing and separate branded volume from incremental growth.
• Keep Google's automation on a leash and audit auto assets regularly.
• Own the product feed, Merchant Center hygiene, and promotions.
• Own the tracking across GA4, GTM, and conversions.
• Diagnose bottlenecks across creative, offers, landing pages, and tracking.
• Build landing pages and scripts to remove constraints as needed.

Skills

Own DTC accounts as strategist

Own the client relationship

Audit before touching

Brand vs non-brand separation

PMax understanding

Control Google automation

Own the feed

Own the tracking

Diagnose and fix bottlenecks

Build needed assets/pages

English communication with clients

AI-native; build landing pages

US Eastern hours availability

Tools

Google Ads

GA4

GTM

Shopify

Claude AI

Job description

Sweat Pants Agency seeks a Paid Search Strategist for DTC/eCommerce, fully remote. You will own the entire funnel from feed to landing pages, coordinating directly with clients and delivering proven results beyond simple ROAS.

You will audit, optimize, and defend decisions, balancing brand vs direct growth while leveraging AI tools to build assets and landing pages. Remote role with US Eastern hours.